Responsibilities

• Develop and execute marketing strategies to increase brand awareness, customer engagement, client retention, and meet overall company revenue goals
• Identify opportunities for growth, customer acquisition, and market penetration.
• Oversee all marketing channels, including digital (website, email, social media, SEO/SEM, display ads, mobile), and traditional methods, ensuring cohesive execution across platforms.
• Collaborate with the creative team to create on-brand content for digital campaigns, including web copy, blog posts, and social media.
• Track and analyze marketing performance metrics, using data-driven insights to optimize campaigns and strategies.
• Stay updated on digital marketing trends, emerging platforms, and technologies, identifying opportunities to enhance the company’s online presence.
• Build and maintain relationships with external agencies, vendors, and partners for effective campaign management.
• Lead, mentor, and manage a team of 2-3 marketing professionals, fostering collaboration and creativity.
• Present marketing strategies, performance reports, and actionable insights to senior leadership.

Requirements

• Bachelor’s degree in marketing, business, or a related field.
• 5+ years of experience in digital marketing, with proven success in driving brand awareness, content development, and customer acquisition.
• 5+ years of experience leading and mentoring a team, with a track record of developing high-performing teams.
• Strong understanding of digital marketing practices, including SEO/SEM, social media, and analytics tools.
• Proficiency in digital advertising platforms (Google Ads, Facebook Ads) and managing large digital ad budgets.
• Ability to use Creative Suite tools such as Photoshop and a working knowledge of Wordpress.
• Experience scaling a brand regionally or nationally.
• Strong analytical skills, with the ability to translate data into actionable strategies.
• Excellent leadership, communication, and collaboration skills.
• Ability to adapt in a fast-paced and evolving industry.

Benefits

• Competitive base salary + commission
• PTO
• multiple health insurance plans
• dental
• vision
• employer paid short-term disability
• employer paid long-term disability
• employee discounts
• 401k
• tuition reimbursement
• referral bonus program