Responsibilities

• Lead the end‑to‑end B2B marketing strategy for InMobi Advertising , owning the full marketing engine that drives awareness, brand affinity, and demand across the US and EMEA markets.
• Partner closely with the VP, Global Enterprise Marketing to translate the high‑level brand vision into a cohesive, multi‑channel marketing strategy that elevates InMobi’s leadership in the advertising and programmatic ecosystem. This role is accountable for delivering strong MQL generation , demand acceleration, and incremental revenue growth.
• Develop and execute the comprehensive B2B marketing strategy for InMobi Advertising across US and EMEA.
• Translate global brand vision into actionable marketing plans that drive awareness, excitement, and demand.
• Partner with cross‑functional teams including Product Marketing, Sales, Regional GTM, and PR/Comms.
• Lead enterprise brand strategy, messaging, narrative development, and global positioning for InMobi Advertising.
• Oversee content marketing including thought leadership, case studies, solution narratives, whitepapers, newsletters, and video content.
• Build multi‑channel campaigns across paid, owned, and earned channels to generate high‑quality MQLs.
• Drive paid advertising initiatives (search, social, digital) to create pipeline and fuel revenue.
• Improve funnel efficiency through segmentation, targeting, and campaign optimization.

Requirements

• 10–15 years of B2B or enterprise marketing experience.
• Must have deep AdTech experience, with strong understanding of the programmatic ecosystem (DSPs, SSPs, measurement, data, identity, privacy landscape).
• Strong experience in multi‑channel B2B marketing, including brand, content, demand generation, social, and events.
• Demonstrated success in driving MQLs and measurable pipeline impact.
• Proven ability to work cross‑functionally with senior leadership and GTM teams.

Nice To Have

• Experience marketing to enterprise advertisers, agencies, and programmatic buyers.
• Strong storytelling and narrative development capabilities.
• Ability to manage multiple stakeholders across regions and functions.
• Data‑driven mindset with understanding of attribution, analytics, and funnel performance.
• Strong project management and vendor management skills.

Benefits

• you get food for your body, soul, and mind with daily meals, gym, and yoga classes, cutting-edge training and tools, cocktails at drink cart Thursdays and fun at work on Funky Fridays. We even promise to let you bring your kids and pets to work.