Director of Marketing for Home Care, South Florida

Delray Beach, FL (Unknown)

Salary Not AvailableDirector/ExecutiveFull time

Posted 4 months ago

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Job Summary

Drive home-care marketing strategy to boost patient acquisition and referrals for a South Florida facility.

  • Own marketing strategy for patient acquisition, retention, and engagement.
  • Must-have: Experience in home care marketing.
  • Standout: Proven track record of campaign development and execution.

Job Description

Responsibilities

  • Develop and implement comprehensive marketing strategies to enhance patient acquisition, retention, and engagement.
  • Establish and maintain strong relationships with hospitals, physicians, case managers, discharge planners, and other healthcare professionals to generate referrals and partnerships.
  • Ensure brand consistency across all marketing materials and communications.
  • Oversee the development of compelling content for websites, social media, and other platforms.

Requirements

  • Experience on home care marketing space.
  • Proven track record of successful marketing campaign development and execution.
  • Exceptional communication, leadership, and organizational skills