Director, Marketing (GSV)

San Francisco, CA (On-site)

$128K/yr – $143K/yrDirector/Executive7+ years expFull time

Posted 4 months ago

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Job Summary

Drive brand marketing for the Golden State Valkyries, coordinating cross‑functional campaigns and a high‑performing team to boost fan engagement and revenue.

  • Own brand stewardship and cross‑department coordination for on‑brand campaigns and tentpole moments.
  • 7+ years in marketing/brand storytelling within sports or lifestyle brands.
  • Mentor a brand marketing team with budget and KPI accountability.

Job Description

  • Serve as a brand steward ensuring consistency across marketing, partnerships, community relations, and game presentation
  • Manage external creative agencies and internal creative resources to deliver high-quality, on-brand assets across campaigns, content initiatives, and digital activations
  • Lead strategic campaign development for Valkyries brand initiatives and department initiatives to increase fan satisfaction, community engagement, and revenue
  • Serve as the primary coordination point for tentpole moments, ensuring all departments stay on schedule and on brand
  • Lead execution for multi-channel campaigns (digital, social, email, traditional media) to drive fan engagement and ticket sales
  • Serve as the central connector across Public Relations, Corporate Partnerships, Ticket Sales, Community Relations, and Events for unified goals and messaging
  • Lead, mentor, and develop the brand marketing team, fostering a creative, collaborative environment with clear goals
  • Manage campaign reporting, gather KPIs across channels, and provide insights to improve performance and fan engagement
  • Manage department budget and allocate resources effectively to maximize ROI and ensure on-time, on-budget delivery
  • Other duties as assigned

Golden State

Golden State and our business philosophy began in 1954, at a time when customers were treated as partners and companies acted small. For the past six decades we have continued to embody this philosophy by putting our customer first. As the premier Northern California supplier of building materials, our priority is to put our customers in the best position to succeed. When You Succeed, We Succeed! Our California facilities are located in San Rafael, Newark, Brisbane, Concord, Santa Rosa, Berkeley, San Francisco, and Stockton.We are dedicated to helping our customers stay one step ahead of the constantly changing building industry. That means we employ cutting-edge technology that will help contractors work smarter and faster. We also seek out materials and techniques that contribute in a positive way in how building impacts the environment. We are proud to offer environmentally friendly building materials that are certified by the Forest Stewardship Council (FSC). We provide quality products including lumber, plywood, hardware, windows, and doors at very competitive prices. Our customers tell us the thing they appreciate most is our service. That’s because our idea of customer service is more than simply finding the best products for you—it’s our desire to go the extra distance and add real value to our customer’s projects.

Founded in 1954
Petaluma, California, USA
1.1K employees (53 in marketing)

Traffic Signals

Monthly Visitors
9.9K
Traffic Source Mix
Search
44.8%
Direct
44.3%
Referral
4.5%
Social
5.2%
Paid
1.1%

Headcount Trend

Current headcount: ~1.1K

Marketing Team

Marketing Team Size
36 (3% of company)
Median Career Experience
16.5 years
Median Tenure
8.9 years
Marketing Roles Posted (Last 30 Days)
3