Responsibilities

• Develop and execute a comprehensive marketing and growth strategy aligned with company revenue targets and market expansion goals.
• Own the full marketing funnel: brand awareness, lead generation, conversion optimization, customer engagement, and retention.
• Build, lead, and mentor a high-performing marketing team across brand, content, demand gen, product marketing, and growth.
• Design and run growth experiments across channels — paid, organic, partnerships, PLG, events — with a rigorous data-driven approach.
• Define NovusMinds’ brand voice, positioning, and messaging to differentiate us in a competitive market.
• Partner with Product to shape go-to-market strategies for new features and product launches.
• Collaborate with Sales to build pipeline, refine ICP targeting, and create enablement materials that accelerate deal velocity.
• Own marketing analytics and reporting — set KPIs, build dashboards, and present insights to the executive team.
• Manage marketing budget with a focus on ROI optimization and efficient customer acquisition cost (CAC).
• Stay ahead of market trends, competitive landscape, and emerging channels to keep NovusMinds at the forefront.

Requirements

• 10+ years of marketing experience with at least 5 years in a senior leadership role, ideally at a B2B SaaS or growth-stage technology company.
• Proven track record of building and scaling marketing functions that directly drive revenue growth.
• Deep expertise in demand generation, digital marketing, content strategy, and product-led growth.
• Strong analytical skills — you are fluent in marketing metrics, attribution modeling, and data-driven decision making.
• Experience building and leading teams of 5–20+ marketers across multiple disciplines.
• Excellent storytelling and communication skills — you can craft compelling narratives for technical and non-technical audiences.
• Experience working closely with Sales, Product, and Engineering in a cross-functional environment.
• MBA or equivalent experience preferred but not required.

Preferred

• Growth obsession — you are relentlessly focused on moving the needle and measuring what matters.
• Builder mentality — you create playbooks, not just follow them.
• Creative + analytical — you bring both left-brain rigor and right-brain creativity.
• Speed and adaptability — you thrive in fast-moving environments where priorities shift.

Benefits

• Equity participation — share in the value you help create.
• Culture that values autonomy, results, and work-life balance.
• Join a team of ambitious, talented people building something that matters.