Director of Marketing at Grocery Services. Inc. | Houston, TX | $115K/yr – $140K/yr

Grocery Services. Inc.

Director of Marketing

Houston, TX (On-site)

$115K/yr – $140K/yrDirector/Executive3+ years expFull time

Posted 5 months ago

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Job Summary

Drive multi-brand marketing strategy and cross-channel campaigns for a grocery retailer with bilingual content needs.

Own multi-brand marketing strategy and integrated campaigns across social, paid, SMS, and print.
Must-have: 3+ years in digital marketing, content strategy, or brand marketing.
Standout: Leads internal-external collaboration and manages agencies for paid social and paid search.

Job Description

Responsibilities

Develop and execute marketing strategies that strengthen brand awareness, drive store traffic, and support business growth across multiple grocery brands.
Lead the planning and execution of integrated campaigns across social media, paid advertising, SMS marketing, print, and digital channels.
Maintain consistent brand voice, messaging, and visual identity across all customer touchpoints.
Identify emerging digital marketing trends and implement creative strategies to enhance customer engagement.
Lead the creation and publication of organic social media content (posts, stories, reels) across Facebook, Instagram, and YouTube.
Create engaging, culturally relevant content in English and Spanish that connects with diverse communities.
Manage social media calendars, scheduling tools (Later), and analytics platforms (Metricool).
Monitor community engagement by responding to comments, direct messages, and customer interactions.
Collaborate with internal teams and external partners to produce compelling visual and video content.
Serve as the primary internal lead working with external agencies managing paid social (Meta Ads) and paid search (Google Ads) advertising campaigns.

Requirements

Bachelor’s Degree in Marketing, Business Administration or a related field preferred, or equivalent relevant experience
3+ years of experience in digital marketing, content strategy, or brand marketing (retail or grocery experience a plus)
Strong experience with social media marketing, digital campaigns, and content creation
Proficiency in Canva, with experience in Adobe Illustrator or similar design tools preferred
Experience managing multiple brands, campaigns, or product lines simultaneously
Familiarity with marketing platforms such as Later, Metricool, SMS marketing tools, or similar
Strong writing and storytelling skills with the ability to adapt tone across multiple audiences
Bilingual English/Spanish preferred

Nice To Have

Bilingual English/Spanish preferred
Experience managing multiple brands, campaigns, or product lines simultaneously
Proficiency in Canva, with experience in Adobe Illustrator or similar design tools preferred
Bachelor’s Degree in Marketing, Business Administration or a related field preferred, or equivalent relevant experience
3+ years of experience in digital marketing, content strategy, or brand marketing (retail or grocery experience a plus)
Strong experience with social media marketing, digital campaigns, and content creation
Familiarity with marketing platforms such as Later, Metricool, SMS marketing tools, or similar
Strong writing and storytelling skills with the ability to adapt tone across multiple audiences

Grocery Services. Inc.

Founded in 1992 in Houston, Grocery Services is a Texas-based specialty grocer on a mission to support families enrolled in the WIC (Women, Infants & Children) program. With 43 locations across Houston, El Paso, and the Rio Grande Valley, we are proud to be a growing, essential partner in the lives of under-resourced mothers and their young children.Our stores are uniquely designed for WIC participants, offering only WIC-approved grocery items in 11 essential categories - from fresh produce to specialty infant formulas. Grocery Services is redefining access to nutrition, making it fast, easy, and dignified for moms to shop for their families - often in five minutes or less.We take pride in offering one of the widest selections of infant formula, ensuring even the most specialized dietary needs are met with care and consistency.At our core, we are a purpose-driven organization rooted in community, service, and equity. Our dedicated, bilingual workforce reflects the communities we serve.

Founded in 1992

Houston, Texas, USA

31 employees (1 in marketing)

www.grocsvcs.com