Elements of Launch Intensive
Worthy Marketing Group
New York, USA (Remote)
$44K/yr - $56K/yr (Est.)AgencyInternshipIntern/new grad
6 hrs ago
Director of Marketing
Maumee, OH (Unknown)
Salary Not AvailableDirector/Executive8+ years exp
Posted 2 months ago
Top 1% of applicants do these two things.
The other 99% submit and hope. You're about to do something different.
Job Summary
Own and continuously optimize a data-driven, integrated demand-gen engine that aligns with sales to drive pipeline, revenue, and market reach while building a scalable content and analytics backbone.
- Drive integrated demand generation across digital, events, and content engines to accelerate pipeline
- Own website optimization, AI-enabled SEO evolution, and conversion-focused UX to lift ROI
- Lead a multidisciplinary marketing team, govern ROMI metrics, and partner with Sales to grow ARR
Job Description
Responsibilities
- Define and execute an integrated marketing strategy aligned to growth objectives
- Lead annual campaign planning, event strategy, and speaking engagements
- Identify and pilot innovative programs to expand demand generation and market reach
- Align closely with Sales to drive pipeline growth and conversion
- Build and scale a repeatable content engine (case studies, SOQs, thought leadership)
- Oversee persona driven content across website, social, webinars, and emerging channels
- Develop webinar and continuing education programs
- Drive cross sell and upsell initiatives through customer insight and segmentation
- Own strategy and optimization of a high performing, conversion focused website
- Improve UX/UI, landing pages, and mobile performance using behavioral insights
Requirements
- Bachelor’s degree in Marketing, Business, or a related field (MBA preferred)
- 8–12+ years of progressive marketing experience, including leading and developing teams
- Proven ability to drive demand generation, digital marketing, and revenue-focused strategies
- Strong strategic thinking with the ability to translate marketing efforts into pipeline and revenue impact
- Experience managing and optimizing lead generation, conversion, and overall funnel performance
- Proficiency with CRM systems, marketing analytics, and modern marketing technologies
- Data-driven mindset with experience measuring and improving ROMI, CAC, and campaign performance
- Ability to align brand strategy with business goals and execute consistently across channels
- Track record of improving website performance, conversion rates, and overall marketing ROI
- Leads and directs cross-functional collaboration with Sales to drive pipeline growth and conversion
Preferred
- MBA preferred
Benefits
- full medical, dental, and vision insurance with day-one coverage
- 401k with company matching beginning on day one
- Life, Short-Term, and Long-Term Disability at no cost to our employees
- paid holidays
- paid time off
- leadership development training programs
- and additional benefits to support our strong commitment to the development of each team member
GPRS
3.7 Glassdoor
Creating possibility for our team members and clients by Intelligently Visualizing the Built World is who we are. Damage Prevention & Data CollectionGPRS is in pursuit of a world with 100% subsurface damage prevention. Our 99.8% accuracy rate for ground penetrating radar services (GPR), utility locating services, and concrete scanning services will locate critical targets like utilities, PT cables, rebar, conduits, underground storage tanks (USTs), and more to help keep your project on time, on budget, and safe. Our NASSCO-certified CCTV video pipe inspection & leak detection services find pipe defects, blockages, and leaks with pinpoint accuracy. Data collected from our damage prevention services is visualized in our software product called, SiteMap®.Existing Condition DocumentationWhen record drawings do not match as-built conditions, GCs and facility managers are at risk of avoidable change orders, delays, budget overruns, and even damage or injuries. Let GPRS’ in-house team create an as-built for your project – showing actual existing conditions above or below ground... or both. Our 3D Laser Scanning and 3D Photogrammetry services deliver up-to-date and accurate construction as-builts, existing condition drawings, 2D CAD drawings, 3D BIM models, 3D mesh models, digital twins, point clouds, updated floorplans, and more for construction design, prefabrication, clash detection, facility modifications, and asset management.Facility & Project ManagementBetter manage your job site or facility with our GIS software platform, SiteMap®. SiteMap® allows you to quickly access, view, and share your infrastructure data securely with subcontractors, engineers, and your team. All of your utility, structural, water & sewer, and facility information is uploaded into the SiteMap® Map Viewer and Digital Plan Room. Our Virtual Tours allow you to virtually walk-through a site or facility in minutes, take measurements, estimate clearances and distances, and add notes.
Founded in 2001
Maumee, Ohio, USA
846 employees (22 in marketing)
75% recommend to a friend
92% CEO approval
Traffic Signals
Monthly Visitors
37.1M
Traffic Source Mix
Search
20.3%
Direct
72.1%
Referral
5.9%
Social
0.8%
Paid
0.7%
Headcount Trend
Current headcount: ~846
Marketing Team
Marketing Team Size
14 (2% of company)
