Responsibilities

• Marketing Technology Stack Management: Oversee the marketing tech stack (e.g., ABM, marketing automation tools, analytics platforms), ensuring tools are fully integrated and optimized for campaign execution.
• Campaign Execution: Work closely with the US Field Marketing & ABM Strategy Managers to implement digital marketing campaigns across email, web, social, and other digital channels, ensuring timely and precise execution.
• Data and Process Optimization: Manage data integrity within marketing systems, creating and optimizing workflows, lead routing, and segmentation to improve targeting and personalization.
• Performance Tracking & Reporting: Monitor the performance of marketing campaigns using analytics tools and dashboards, providing insights to internal stakeholders on effectiveness, ROI, and areas for improvement.
• Automation and Scalability: Develop automated marketing workflows to scale personalized campaigns for different state accounts while maintaining operational efficiency.
• Creative Team Leadership: Build and lead a team of graphic design, content creation, and web development professionals to deliver high-quality assets that support campaign objectives.
• Cross-Functional Collaboration: Partner with marketing, sales, and IT teams to ensure alignment on technology usage, data integration, and reporting requirements.
• Budget Oversight: Manage the budget for digital marketing tools and platforms, ensuring cost-effective solutions that support campaign goals.
• Compliance and Governance: Ensure marketing operations comply with relevant regulations, particularly around data privacy and security, in public sector marketing initiatives.

Requirements

• Bachelor’s degree in Marketing, Information Systems, Business, or a related field.
• 12+ years of experience in digital marketing operations or marketing technology management.
• Strong experience with marketing automation platforms (e.g., Marketo, HubSpot, Eloqua), account-based marketing campaign execution and CRM systems (e.g., Salesforce).
• Demonstrated ability to manage end-to-end digital campaigns, from setup to reporting, with a focus on data-driven decision-making.
• Proven track record of optimizing marketing operations to improve efficiency, lead management, and personalization at scale.
• Strong leadership skills and experience building and managing India-based teams for US businesses
• Strong technical skills in integrating and optimizing marketing tech stacks, including data management, segmentation, and reporting.
• Excellent project management skills with a strong focus on meeting deadlines and managing multiple priorities.
• Experience in building and leading creative teams to support marketing objectives.
• Knowledge of public sector or healthcare marketing is a plus.

Benefits

• generous, flexible vacation policy
• a 401(k) employer match
• comprehensive health benefits
• educational assistance
• leadership and technical development academies to help build your skills and capabilities