Responsibilities

• Lead continuous improvement of the marketing practice across BD Surgery, establishing clear standards, operating rhythms, and KPIs for planning and execution
• Coordinate with Corporate Marketing on content governance, brand and messaging frameworks, process standards, enablement tools, and select enterprise campaigns/activities
• Own and institutionalize a best-in-class marketing launch process (stage-gates, roles/RACI, readiness reviews, cross-functional workstream coordination, and post-launch retros)
• Coach and challenge direct teams and platform partners (Surgical Solutions, AR&R) to elevate strategy, planning, and execution in accordance with lean principles (e.g., hypothesis-driven planning, test-and-learn, visual management, and waste reduction)
• Establish an enablement program (playbooks, templates, training) and a metrics cadence to drive adoption, consistency, and measurable outcomes
• Lead MarCom strategy and calendar for Surgical Solutions, aligning messaging and value propositions to business and regional priorities
• Oversee development and production of customer-facing assets (brochures, flyers, sales aids, videos, clinical evidence summaries, web content), ensuring brand alignment and promotional review compliance (e.g., Veeva)
• Standardize toolkits and localization processes; manage agencies/vendors for quality, speed, and cost discipline
• Measure asset usage and impact; drive continuous optimization with sales and regional feedback
• Set global events strategy, portfolio prioritization, and resourcing across tradeshows, congresses, advisory boards, and BD-hosted meetings (e.g., National Sales Meeting)