Director, Marketing Excellence

Pleasanton, CA (Unknown)

$172K/yr – $344K/yrDirector/Executive10+ years expFull time

Posted 11 days ago

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Job Summary

Own and drive the Heart Failure marketing excellence and communications program, shaping planning, governance, analytics, and cross-functional execution to fuel growth, engagement, and organizational alignment.

  • Define and deliver end-to-end marketing initiatives that improve efficiency and ROI.
  • Lead internal and external communications, ensuring consistent messaging across leadership, teams, and stakeholders.
  • Partner with HF leadership and GMEA/PR to elevate market positioning and brand recognition.

Job Description

Responsibilities

  • Develop and execute the Heart Failure marketing excellence roadmap aligned with divisional growth objectives.
  • Establish best practices, processes, tools, and governance to improve marketing effectiveness.
  • Drive continuous improvement initiatives to increase efficiency, speed-to-market, and customer engagement.
  • Provide strategic leadership for annual planning, campaign execution, and business reviews.
  • Define and monitor KPIs and analytics to measure marketing effectiveness and ROI.
  • Lead the Heart Failure internal communications strategy to support business priorities, organizational alignment, and employee engagement.
  • Develop and execute communications plans that effectively cascade business objectives, strategic initiatives, organizational changes, and key leadership messages.
  • Partner with the DVP and HF leadership team to create compelling communications that reinforce culture, vision, and business performance goals.
  • Oversee communication channels, including town halls, leadership meetings, employee events, newsletters, intranet content, recognition programs, and business updates.
  • Ensure message consistency, clarity, and engagement across the Heart Failure organization.

Requirements

  • Bachelor's degree in Marketing, Business Administration, Communications, Healthcare Administration, or related field.
  • 10+ years of progressive leadership experience in marketing, commercial excellence, communications, or business transformation roles.
  • 5+ years leading teams.
  • Demonstrated success developing global marketing capabilities and leading organizational transformation.
  • Strong strategic planning, change management, and operational leadership experience.
  • Experience leading cross-functional initiatives across marketing, sales, medical affairs, and corporate functions.
  • Proven ability to influence senior executives and drive alignment across complex organizations.
  • Strong financial, analytical, and project management capabilities.
  • Excellent executive communication, presentation, and stakeholder management skills.
  • MBA or advanced degree (Preferred).

Preferred

  • MBA or advanced business-related degree.
  • Medical device, cardiovascular, healthcare, diagnostics, or pharmaceutical industry experience.
  • Experience supporting global product launches or commercialization efforts.
  • Expertise in omnichannel marketing, customer experience design, and digital transformation.
  • Experience leading globally dispersed teams across multiple regions.
  • Knowledge of marketing technology platforms, CRM systems, analytics, and AI-enabled marketing solutions.

Benefits

  • Free medical coverage for employees* via the Health Investment Plan (HIP) PPO
  • An excellent retirement savings plan with high employer contribution
  • Tuition reimbursement, the Freedom 2 Save student debt program and FreeU education benefit - an affordable and convenient path to getting a bachelor’s degree
  • A company recognized as a great place to work in dozens of countries around the world and named one of the most admired companies in the world by Fortune
  • A company that is recognized as one of the best big companies to work for as well as a best place to work for diversity, working mothers, female executives, and scientists
Abbott logo

Abbott

3.8 Glassdoor

Abbott is a global healthcare leader that helps people live more fully at all stages of life. Our portfolio of life-changing technologies spans the spectrum of healthcare, with leading businesses and products in diagnostics, medical devices, nutritional and branded generic medicines. Our 114,000 colleagues serve people in more than 160 countries. Connect with us at www.abbott.com, on Facebook at www.facebook.com/Abbott and www.facebook.com/AbbottCareers, on Instagram @AbbottGlobal, and on X @AbbottNews.We invite you to explore opportunities at Abbott, to see if your talents and career aspirations may fit with our openings. An equal opportunity employer, Abbott welcomes and encourages diversity in our workforce.Terms of Use: https://www.abbott.com/social-media-terms-of-use.htm

Founded in 1940
North Chicago, Illinois, USA
161K employees (6,303 in marketing)
71% recommend to a friend
81% CEO approval

Traffic Signals

Monthly Visitors
1.1M
Monthly Google Ads Budget
$98.1K
Traffic Source Mix
Search
41.6%
Direct
41.4%
Referral
14%
Social
0.9%
Paid
2.1%

Headcount Trend

Current headcount: ~160.9K

Marketing Team

Marketing Team Size
5,104 (3% of company)
Median Career Experience
22 years
Median Tenure
9.6 years
Marketing Roles Posted (Last 30 Days)
16

Funding

Total Funding
$20B
Last Raise
$20B
Post IPO Debt, 7 days ago

Funding History

  • Mar 2026
    Post IPO Debt • $20B
  • Mar 2011
    Post IPO Debt • $100K
  • Mar 2009
    Post IPO Debt • $6.7M

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