Responsibilities

• Develop and own the annual marketing plan — including campaign calendar, channel strategy, budget allocation, and KPI framework — aligned to, and in support of, company sales and growth targets
• Serve as the primary bridge between executive leadership and the marketing team; translate business priorities into clear, executable marketing objectives
• Build and integrate priorities across brand, creative, channels, and customer touchpoints into a single, cohesive go-to-market approach
• Lead product launch planning across retail, eCommerce, B2B, and foodservice channels; coordinate cross-functionally with Sales, NPID, Finance, and Operations
• Partner in the build and launch of a B2B Shopify channel, driving B2B customer targeting, segmentation, and a performance-oriented digital acquisition strategy to support long-term growth
• Balance long-term brand strategy with near-term growth and revenue objectives
• Oversee digital marketing strategy across paid media (Meta, Google, TikTok, retail media networks), email/CRM, and organic social
• Build and scale social commerce as a growth channel, leveraging shoppable content, UGC, and platforms like TikTok Shop to drive discovery, conversion, and revenue
• Lead trade show strategy and execution — including booth design, asset management, logistics, and post-show follow-through
• Manage eCommerce marketing presence across Amazon, Walmart, Target, Whole Foods, and other retail platforms, including A+ content, digital shelf, and ad performance

Requirements

• 7–10+ years of progressive marketing experience, with at least 3 years in a senior leadership role managing a team
• Deep experience in consumer packaged goods (CPG), ideally within shelf-stable food or beverage categories
• Experience managing and developing direct reports; demonstrated track record of building team capability and driving accountability
• Budget ownership experience; ability to allocate resources strategically and report on return on marketing investment
• Demonstrated ability to develop and execute integrated marketing plans across digital, retail, eCommerce, and trade channels
• Strong grasp of brand strategy principles — understands the distinction between brand management (strategy/guardrails) and marketing execution (channels/tactics)
• Proven experience operating effectively in entrepreneurial, growth-stage, or resource-constrained environments
• Hands-on experience managing eCommerce marketing on major retail platforms (Amazon, Walmart, Target)
• Proficiency in digital advertising platforms and performance metrics (Meta Ads Manager, Google Ads, retail media networks, analytics dashboards)
• Ability to lead through influence and judgement
• Proven experience leading creative processes — from briefing through production — across packaging, campaigns, and multi-channel assets
• Excellent cross-functional communicator; able to align stakeholders across Sales, NPID, Ops, Finance, and leadership around marketing priorities
• Strong project management skills; comfortable managing multiple workstreams simultaneously in a lean team environment

Preferred

• Experience managing a multi-brand portfolio across multiple categories
• Background in or strong familiarity with international market marketing (EU, AU, UK)
• CRM and email marketing platform experience (Klaviyo, Mailchimp, or equivalent)
• Experience with trade show program management at the distributor and/or retailer level
• Experience working in or alongside a brand function — bringing empathy for both brand stewardship and marketing velocity
• Proven experience leading creative processes — from briefing through production — across packaging, campaigns, and multi-channel assets
• Hands-on experience managing eCommerce marketing on major retail platforms (Amazon, Walmart, Target)
• Budget ownership experience; ability to allocate resources strategically and report on return on marketing investment
• Strong cross-functional communicator; able to align stakeholders across Sales, NPID, Ops, Finance, and leadership around marketing priorities