Responsibilities

• Leads multidisciplinary team of marketing operations team members, including design and editorial
• Collaborates with internal stakeholders to develop and implement new creative operations marketing approaches which enhance and maintain speed to market goals
• Guides resources to ensure that complex marketing collateral content is accurate, relevant, and consistent which optimizes market awareness of Lincoln's products and/or services
• Builds relationships and partners with internal stakeholders to elicit and capture complex marketing business goals and ensure all marketing collaterals and processes are in alignment with the business goals and objectives
• Develops and provides complex performance metrics and benchmarks to track and assess the effectiveness of team’s marketing plans/collateral material to management and/or appropriate internal stakeholders
• Manages and oversees complex creative operations marketing projects from inception to execution including but not limited to: project planning, resource planning, change management and communications planning, managing changes to the project scope
• Ensures team’s marketing material complies with all applicable regulatory requirements and is consistent with Lincoln editorial and branding standards
• Trains team on content strategy development and writing a “'customer first" approach
• Evolves creative workflows to reduce manual efforts and repetitive production tasks, enabling greater focus on strategic, high-value creative work
• Builds team capability in enterprise-approved AI-enabled creative development, ensuring responsible, effective use of enterprise-approved tools

Requirements

• 7+ Years experience in Marketing that aligns with the specific responsibilities
• 3+ years of managerial, supervisory, and/or demonstrated leadership experience
• 4 Year/Bachelor's degree or equivalent work experience (4 years of experience in lieu of Bachelor's)
• Experience leading large-scale process improvement or workflow optimization initiatives, as well as experience implementing or driving adoption of marketing technology, automation, and AI tools
• Strong understanding of marketing operations, workflow management, governance, and process design

Preferred

• Experience in Marketing project management platforms (Workfront, etc.)
• Experience with AI-enabled productivity, creative, or automation tools

Benefits

• PTO/parental leave
• Competitive 401K and employee benefits
• Free financial counseling, health coaching and employee assistance program
• Tuition assistance program
• Work arrangements that work for you
• Effective productivity/technology tools and training