Director of Marketing

Atlanta, GA (On-site)

Salary Not AvailableDirector/Executive7+ years expFull time

Posted 2 months ago

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Job Summary

Drive marketing strategy and execution for Electric Hospitalitys multi-brand portfolio, aligning revenue, traffic, and brand growth.

  • Own and evolve the overall marketing strategy across all Electric brands
  • Proven experience leading marketing for multi-location or multi-brand businesses
  • Standout: High-visibility role directly with the CEO and leadership team

Job Description

Responsibilities

  • Own and evolve the overall marketing strategy across all Electric brands
  • Translate business goals into clear marketing plans that are tied to revenue, traffic, and brand growth
  • Develop and own quarterly/annual strategic and tactical marketing blueprints across concepts
  • Own marketing KPI’s and dashboard
  • Partner with leadership on and growth initiatives and new concept launches
  • Directly lead, manage and develop current: Creative Director; Social Media Manager; Third-party talent
  • Continue building a lean, high-impact in-house marketing team and supplement with external support as needed
  • Own and manage requisite tools and systems to support marketing workflows
  • Uphold brand standards across all brands and mediums
  • Lead and manage campaigns across all channels (social, digital, in-store, experiential)

Requirements

  • 7–12+ years of marketing experience, preferably in hospitality, restaurants, lifestyle brands, or multi-unit retail
  • Proven experience leading marketing for a multi-location or multi-brand business
  • Strong background in both brand marketing and revenue-driving initiatives
  • Experience building and managing teams
  • Comfortable operating at both the 30,000-foot level and getting into the weeds
  • Experience working cross-functionally with operations teams
  • Strong understanding of digital marketing and performance metrics

Preferred

  • Owner/operator mindset — you get how marketing translates to revenue at the unit level and are driven to see things through the finish line
  • Builder — you\'re genuinely excited about creating systems, teams, and processes from scratch, not just inheriting them
  • Tastemaker — strong instinct for brand, design, what\'s culturally relevant right now and what is timeless
  • Balanced — can think creatively AND drive measurable outcomes. We need both.
  • Resourceful — knows how to get things done with what\'s in front of them, whether that\s internal team or external partners
  • Bias to action - strong drive, with high sense of urgency to always move forward

Benefits

  • Competitive salary + performance-based bonus
  • A real opportunity to build and lead a growing marketing organization from the ground up
  • High-visibility role — you\'ll work directly with the CEO and leadership team, not through layers
Electric Hospitality logo

Electric Hospitality

Our mission is to create Electric Experiences for our guests, teams and communities. What does this mean? We simply believe that a life well lived is one where you share impossibly good times with others on a regular basis. We create spaces where positive energy, creativity, culture and community intersect. Our brands include: Ladybird Grove and Mess Hall, Muchacho, and Ranger Station.

Founded in 2014
Atlanta, Georgia, USA
33 employees (4 in marketing)

Traffic Signals

Monthly Visitors
1.1K
Traffic Source Mix
Search
23.6%
Direct
42%
Referral
18.9%
Social
14.2%
Paid
1.2%

Headcount Trend

Current headcount: ~33

Marketing Team

Marketing Team Size
1 (3% of company)