Responsibilities

• Develop and execute full-funnel marketing strategies from cold acquisition through post-purchase retention to drive measurable revenue growth, not just traffic.
• Launch, test, and scale new paid channels (Meta, Google, TikTok, and emerging platforms) and kill underperformers based on unit economics, not vanity metrics.
• Own new product and channel launches end-to-end, from go-to-market strategy through creative briefing, launch execution, and post-launch optimization.
• Lead structured A/B and multivariate testing across ads, landing pages, email flows, and offers with documented hypotheses and clear win/loss criteria.
• Build and optimize customer lifecycle flows, both existing and new automations.
• Oversee creation of high-performing marketing assets such as ad creatives, UGC, landing pages, and email copy. Establish a systematic creative testing program that consistently generates new winners.
• Own and manage the marketing budget as a P&L. Allocate based on performance data, defend your bets with CAC and LTV math, and know when to scale and when to cut.
• Define, track, and report on core KPIs (CAC, LTV, ROAS, contribution margin, email revenue share) and use them to make real-time decisions, not just quarterly talking points.
• Build, lead, and mentor a high-performing marketing team while managing agencies and cross-functional partners. You set the standard leading by example, then scale through your people.
• Develop scalable marketing systems, SOPs, and campaign launch processes that enable rapid, repeatable execution.

Requirements

• 5+ years of hands-on growth or performance marketing experience in DTC, eCommerce, or subscription businesses with at least 5 years leading a team, function, or P&L.
• Proven track record launching and scaling paid campaigns. You can talk fluently about CAC curves, diminishing returns at scale, and when to kill a channel that's no longer efficient.
• Deep expertise across paid channels – Meta and Google at a minimum. Bonus points for YouTube and TikTok. You've managed real budgets on these platforms yourself, not just reviewed performance reports from an agency.
• Demonstrated success launching new channels and products from strategy through execution and scale.
• Hands-on experience building lifecycle marketing flows – welcome sequences, post-purchase nurture, win-back, behavioral triggers – in platforms like Klaviyo, Hubspot, or comparable tools.
• Strong command of performance metrics (KPIs) and unit economics, such as CAC, LTV, ROAS, contribution margin and payback period. You use these to make decisions, not just to populate a weekly report.
• Proficiency with analytics and attribution tools such as Google Analytics. You've set up tracking, not just read dashboards someone else configured.
• Proven ability to lead and grow marketing teams, manage agencies, and collaborate cross-functionally.
• Nice to have items are preferred in this role.

Preferred

• Thrives in a fast-paced, high-growth or startup environment with a bias toward action and ownership is preferred.
• Experience with UGC-driven creative strategy and working with creators to build performance-oriented content is preferred.

Benefits

• Health Benefits 100% Paid by Company, PTO / Sick Time / Holiday Pay, Catered lunches, Company Outings.