Responsibilities

• Develop and execute marketing plans that align with company growth objectives and expansion initiatives.
• Increase brand awareness through effective use of multiple marketing outlets.
• Optimize efficiency and effectiveness of marketing channels.
• Maintain consistent brand messaging, customer experience, and visual identity across all locations and marketing platforms.
• Strategize, develop, and post content that drives company culture, increases brand relevancy, and encourages customers and teammates to take action.
• Develop written and visual content for digital and social platforms.
• Help manage the company’s digital marketing efforts, including social media, email campaigns, website updates, online advertising, and customer reviews.
• Grow the company’s online presence by creating engaging content and building strong connections with customers across social media platforms.
• Create, schedule, and monitor social media posts that reflect the company’s culture, services, promotions, and community involvement.
• Work with marketing and technology partners to improve the company website and support a positive online customer experience.

Requirements

• 2–5 years of experience in marketing, digital marketing, or content marketing.
• Experience managing integrated marketing campaigns and driving measurable business results.
• Strong understanding of social media platforms, digital advertising, and customer engagement strategies.
• Excellent writing, editing, communication, and organizational skills.
• Understanding of public relations and brand management.
• Ability to quickly adapt to change in a fast-paced environment.
• Strong multitasking and project management abilities.
• Experience managing marketing budgets, vendors, and agency relationships preferred.

Preferred

• Bachelor’s degree in Marketing, Communications, Business Administration, or related field preferred
• Tire industry, automotive aftermarket, sports, or motorsports experience
• Multi-location retail marketing experience
• Experience supporting growth and expansion initiatives
• Loyalty and customer retention program development

Benefits

• Health, dental, and vision insurance
• 401(k)
• Paid time off and company holidays
• Professional development opportunities