Director of Marketing And Development at Belamour Care | Vancouver, WA

Belamour Care

Director of Marketing And Development

Vancouver, WA (Hybrid)

Salary Not AvailableDirector/ExecutiveFull time

Posted 2 months ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Own and advance the Belamour brand across channels, balancing a market-leading narrative with website and SEO performance to boost inquiries and sentiment among families and residents.

Brand & Campaigns: Own the overall brand strategy and cross-channel campaigns that raise awareness, trust, and engagement.
Site & SEO Ownership: Manage the website, optimize UX, content, and SEO to lift rankings and conversions.
Measurement & Content: Implement tracking and analytics and create culture-forward content that showcases residents, caregivers, and values.

Job Description

Responsibilities

Lead and execute Belamour's overall brand strategy
Ensure consistency in messaging, voice, design, and experience across all platforms
Strengthen Belamour's position as a market leader in residential senior care
Develop campaigns that increase awareness, trust, and engagement
Protect and elevate the Belamour brand across all touchpoints
Identify opportunities to differentiate Belamour within the senior living industry
Own and manage Belamour's website
Continuously improve website content, user experience, and conversion performance
Develop and execute SEO strategies to improve organic search rankings and website traffic
Conduct keyword research and identify opportunities to increase online visibility

Belamour Care

Belamour Care owns 5 Adult Family Homes and 1 Assisted Living Facility in Clark County, WA. At Belamour Care, we are dedicated to providing a safe, supportive, and nurturing environment to give each of our residents the best care in this season of their life.

Founded in 2012

Vancouver, Washington, USA

17 employees

www.belamourcare.com