Responsibilities

• Leads the positioning and messaging for our consumer Deposits products – Checking and Savings.
• Deeply understand our consumer total addressable market, customer needs and target audiences for each product 
• Spearhead competitor benchmarking and identify opportunities for Santander to better differentiate in meeting customer needs. Act as a close and trusted partner to Product teams in evolving our value propositions.  
• Act as a key advisor, thought leader and partner to the General Manager (GM) of Deposits, especially around determining long term marketing strategies supporting the business targets. 
• Forge strong relationships with business lines as a key partner in helping them deliver their growth, profitability and retention targets efficiently.
• Create and lead cohesive, consistent, and engaging Marketing plans for the deposits business
• Drive team’s success to envision, concept, launch and nurture high-performing deposit products that embodies the spirit of our brand and delights our customers
• Act as a key partner to the deposits business leadership to influence and drive decisions on our marketing strategy at key milestones
• Synthesize teams work into meaningful outputs that helps sharpen the marketing strategy
• Roadmap the product marketing calendar to set our product launches up for success thinking through the key elements of our GTM plan
• Partner with media, marketing ops and customer experience leads to empower and enable our XFN teams to bring the marketing strategy to life providing thought leadership and planning guidance in our GTM plans

Requirements

• Bachelor's Degree or equivalent work experience: Marketing, Public Relations, Communications, Business Administration or equivalent field. - Required.
• Master's Degree Marketing, Public Relations, Communications, Business Administration or equivalent field. - Preferred.
• 12+ Years in Integrated Marketing, Product Marketing or a related field. - Required.
• 9+ Years in banking, fintech, or payments space - ideally in deposits side of the business. - Required.
• 2+ Years of experience in leading a team, shaping team culture and supporting team members’ career development. - Preferred
• Experience influencing product roadmaps and leading product marketing strategy. - Required.
• Excellent communication skills, with an ability to connect the dots and tell a story based on data while also expertly tailoring communication to audiences across functions and levels. - Required.
• Decisive problem-solving, with an ability to cut through complexity to get the most important work done. - Required.
• Accomplished team leader and people/project manager.
• Demonstrated experience as marketing/advertising strategist.

Nice To Have

• 2+ Years of experience in leading a team, shaping team culture and supporting team members’ career development.

Benefits

• We know rewards go beyond numbers. Offering more than just a paycheck our benefits are designed to support you, your family and your well-being, now and into the future.
• Santander Benefits - 2026 Santander OnGoing/NH eGuide (foleon.com)
• Risk Culture
• EEO Statement
• Working Conditions
• Employer Rights