Responsibilities

• Develop integrated go-to-market strategies that translate movement priorities into measurable audience goals.
• Define audience journeys and the optimal mix of messaging, content, channels, creators, partnerships, and activations to build awareness, credibility, social proof, and participation.
• Establish campaign hypotheses, experimentation plans, and optimization strategies that continuously improve marketing effectiveness.
• Lead end-to-end execution of integrated marketing strategies across internal capabilities, agency partners, and marketing channels.
• Mobilize cross-functional teams around unified go-to-market plans, ensuring marketing efforts are integrated, timely, and aligned to campaign objectives.
• Guide marketing decisions throughout execution, adapting strategies based on audience insights, performance, and changing market conditions.
• Identify and activate culturally relevant opportunities - including creators, partnerships, platforms, communities, and experiences - that strengthen campaign relevance and audience engagement.
• Develop partnership and activation strategies that authentically connect Stand Together's principles with audiences and generate credibility, social proof, and participation.
• Advise internal teams on cultural trends, audience behavior, and emerging opportunities that strengthen marketing strategy and execution.
• Define campaign measurement frameworks, learning agendas, and success metrics in partnership with Measurement teams and key business owners.

Requirements

• Exceptional go-to-market leadership, with the ability to translate strategic priorities into integrated marketing strategies that build awareness, credibility, social proof, participation, and measurable impact.
• 7+ years of experience leading integrated marketing and go-to-market strategies that drive measurable business, brand, or social outcomes.
• Deep understanding of cultural marketing, including music, sports, entertainment, creator ecosystems, and emerging audience trends.
• Proven ability to develop integrated marketing strategies that connect messaging, content, creators, partnerships, and channels into cohesive audience experiences.
• Experience leading agencies and influencing cross-functional teams within complex, matrixed organizations.
• Strong analytical, strategic, and decision-making skills, using audience insights, experimentation, and measurement to optimize marketing performance.
• Exceptional communication, stakeholder management, and cross-functional leadership skills.
• Entrepreneurial mindset with a passion for building culturally relevant marketing that inspires participation and advances lasting social impact.
• Ability to thrive in a highly collaborative, principle-based environment, influencing across teams, navigating ambiguity, and driving alignment without direct authority.
• Enthusiasm to contribute to Stand Together's vision and principled approach to solving problems, and a commitment to stewarding our culture , which champions values including transformation and innovation, entrepreneurialism, humility, and respect.

Benefits

• Competitive benefits : Enjoy a 6% 401(k) match with immediate vesting, flexible time off, comprehensive health and dental plans, plus wellness and mental health support through Peloton and Talkspace.
• A meaningful career: Join a passionate community of over 1,400 employees dedicated to improving lives and driving innovative solutions to complex social challenges.
• Commitment to growth: Thrive in a non-hierarchical environment that empowers employees to discover, develop and apply their unique talents.