Director of Marketing, Credit Union Partnerships

USA (Remote)

$150K/yr – $175K/yrDirector/Executive8+ years expFull time

Posted 4 months ago

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Job Summary

Drive market presence and pipeline for a Marketing Leader role focused on credit unions, partnerships, and demand gen across the ecosystem.

  • Own B2B demand gen and pipeline generation across campaigns, events, and trade media.
  • Must-have: 8+ years in credit union marketing/partnerships with pipeline impact.
  • Standout: Existing relationships in the credit union system and cross-organization influence.

Job Description

Responsibilities

  • Credit Union System Engagement & Market Presence
  • Expand LendKey’s market presence and influence across credit union leagues, associations, CUSOs, the national conference circuit, and key industry influencers and trade media
  • Serve as LendKey’s internal voice for credit union buyer behavior, market dynamics, and ecosystem trends
  • Support strategic partnership efforts through awareness, positioning, and market engagement
  • Industry Presence & Thought Leadership
  • Establish LendKey as a visible and credible participant within the credit union movement
  • Develop conference speaking strategy and support executive positioning at key industry events
  • Shape thought leadership across trade media, webinars, white papers, and industry channels
  • Ensure all external messaging reflects authentic “system partner” positioning, not vendor messaging
  • Demand Generation & Pipeline Ownership
  • Own B2B MQL targets and pipeline generation
  • Design and execute integrated campaigns across email, webinars, trade media, and events
  • Implement account-based marketing targeting key credit union prospects
  • Partner with sales to define MQL-to-opportunity SLAs and improve conversion
  • Track performance across cost per MQL, pipeline contribution, and campaign ROI
  • Conference & Event Strategy
  • Own strategy and execution across 20+ annual credit union events
  • Define pre-event pipeline goals and post-event conversion tracking
  • Implement event ROI scorecards and refine investment strategy over time
  • Agency Oversight (Brand, PR, Website) Leading to Primary contact with external agency partners and alignment of PR, content, website, and brand narrative. Track PR performance including placements, share-of-voice, and speaking opportunities?
LendKey Technologies, Inc. logo

LendKey Technologies, Inc.

3.9 Glassdoor

LendKey is on a mission to make lending simple for both lenders and borrowers. Empowering hundreds of credit unions and community banks, they connect community-based financial institutions through a robust digital network lending platform. This turnkey model enables lenders to efficiently originate loans, participate in loans from other institutions, deploy capital strategically, mitigate risk, optimize balance sheets, and enjoy the benefits of collaborative "network" lending. It provides smaller institutions with the infrastructure and scale of larger lenders while preserving their personalized, member-first values.LendKey helps institutions originate or participate in high-quality, consumer-friendly loans across asset classes like private student loans, student loan refinancing, and home improvement financing. Through a scalable, secure digital platform, loans are sourced and serviced efficiently, letting lenders reach beyond their local markets to deploy capital effectively.Risk mitigation is embedded in every stage, using data-driven decisioning, automated verification, and centralized servicing to maintain quality and consistency. Turnkey fractional loan participation options help lenders diversify credit risk across regions and borrower profiles, reducing exposure to local market cycles without sacrificing underwriting standards.Beyond risk management, LendKey supports balance sheet optimization through its ALIRO platform, which democratizes loan buying and selling for institutions of all sizes while easing transaction administration.Partnering with LendKey gives community lenders a strategic edge in digital lending without compromising their mission. For institutions seeking innovation and sustainable growth, LendKey offers the scale, security, and collaboration to lead.

Founded in 2009
Cincinnati, Ohio, USA
73% recommend to a friend
84% CEO approval

Traffic Signals

Monthly Google Ads Budget
$20.4K

Funding

Total Funding
$49.6M
Last Raise
$4.8M
Series D, 6 years ago

Funding History

  • Nov 2019
    Series D • $4.8M
  • Jul 2017
    Debt Financing • $5M
  • Jul 2017
    Series C • $8M

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