Director, Marketing Creative & Content at Wright-Patt Credit Union | Beavercreek, OH | $124K/yr – $185K/yr

Wright-Patt Credit Union

Director, Marketing Creative & Content

Beavercreek, OH (On-site)

$124K/yr – $185K/yrDirector/ExecutiveOther

Posted 3 weeks ago

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Job Summary

Own the translation of strategy into creative concepts and messaging, lead an in-house agency model, and ensure speed, quality, and brand alignment across channels with tight governance.

Creative Strategy: turn briefs into messaging frameworks, campaign ideas, and experience design aligned with segmentation and go-to-market plans.
Workflow & Agency Management: establish intake governance and SLAs, balance in-house vs external work, and monitor cost, output quality, and timelines.
Quality & Insights: embed member feedback, testing results, and brand guidelines to evolve creative effectiveness and consistency.

Job Description

Owns how the strategy is expressed, including messaging, storytelling, and concept development, in partnership with Planning & Performance.
Own and lead creative strategy, including messaging architecture, campaign concepts, and experience design.
Translate strategic briefs into compelling creative concepts, messaging frameworks, and campaign ideas.
Challenge and refine strategic briefs to strengthen clarity, insight application, and creative effectiveness.
Partner with Planning & Performance to ensure creative approaches support segmentation, targeting, and go-to-market strategies.
Ensure all creative work is informed by member insights, testing frameworks (e.g., A/B), and voice-of-member feedback loops.
Build and lead an in-house creative agency model, delivering efficient, high-quality creative services across the organization.
Establish creative workflows, intake governance, SLAs, and prioritization frameworks in partnership with Marketing Operations.
Ensure the team operates with speed, consistency, and strong quality controls.
Balance workload and capacity to meet demand while maintaining high creative standards.

Wright-Patt Credit Union

Locations and Hours: https://www.wpcu.coop/locationsWright-Patt Credit Union is Ohio’s largest member-owned credit union. Originally headquarter in Fairborn, Ohio, WPCU relocated to Beavercreek, Ohio in early 2014. Wright-Patt Credit Union is currently one of the 50 largest credit unions in the United States.Federally Insured by NCUA | 🏠 Equal Housing Opportunity*Non-deposit investment products and services are offered through CUSO Financial Services, L.P. (“CFS”), a registered broker-dealer. (Member FINRA/SIPC) and SEC Registered Investment Advisor. Products offered through CFS: are not NCUA/NCUSIF or otherwise federally insured, are not guarantees or obligations of the credit union, and may involve investment risk including possible loss of principal. Investment Representatives are registered through CFS. Wright-Patt Credit Union has contracted with CFS to make non-deposit investment products and services available to credit union members.Financial Advisors are registered to conduct securities business and licensed to conduct insurance business in limited states. Response to, or contact with, residents of other states will be made only upon compliance with applicable licensing and registration requirements. The information in this website is for U.S. residents only and does not constitute an offer to sell, or a solicitation of an offer to purchase brokerage services to persons outside of the United States.

Founded in 1932

Dayton, Ohio, USA

980 employees (23 in marketing)

www.wpcu.coop