Director of Marketing and Community Relations at ROCHESTER PRESBYTERIAN HOME INC | Rochester, NY | $65K/yr – $90K/yr

Director of Marketing and Community Relations

Rochester, NY (On-site)

$65K/yr – $90K/yrDirector/Executive5+ years expFull time

Posted 3 months ago

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Job Summary

Drive the Rochester Presbyterian Home marketing strategy and occupancy efforts at a director level, overseeing outreach, brand building, and team leadership.

Own integrated marketing to generate inquiries and support occupancy goals.
Must-have: 5+ years in director-level marketing in senior services or healthcare.
Standout: Leadership of cross-functional marketing activities, with budget and brand ownership.

Job Description

Responsibilities

Achieve and sustain occupancy goals through proactive, consistent outreach to prospective residents and referral sources.
Develop, cultivate, and maintain strong relationships with key referral partners, including senior care advisors, hospitals, geriatricians, senior centers, and 55+ communities. Design, implement, and continuously refine strategic outreach and follow-up plans.
Respond promptly to inquiries, conduct tours, guide prospective residents and families through the decision-making process, and deliver an exceptional pre-admission experience characterized by responsiveness, empathy, and professionalism.
Develop, implement, and oversee pre-admission policies and procedures to ensure a smooth, organized, and welcoming move-in process.
Collaborate closely with administrators and interdisciplinary team members to coordinate seamless move-ins and promote positive resident and family experiences.
Plan, coordinate, and host community outreach and educational events to increase awareness of RPH services, with a focus on memory care.
Actively promote RPH’s respite program as both a short-term residential option and a pathway to permanent residency.
Develop and execute a comprehensive marketing and digital strategy to increase brand awareness, drive resident inquiries, support staff recruitment, and enhance satisfaction among residents, families, and staff.
Plan, implement, and manage integrated marketing campaigns that align with organizational goals and support occupancy, workforce engagement, and community visibility.
Represent Rochester Presbyterian Home (RPH) at networking, senior care, and community events to promote services, employment opportunities, and organizational mission (some evenings and weekends required).

Requirements

Bachelor’s or master’s degree in business administration, marketing, communications, PR, or related field
5+ years of director-level experience in senior services; assisted living, healthcare sales or marketing preferred
Strong leadership, organizational, and communication skills; supervisory experience preferred
Proficiency in digital marketing, website CMS platforms (WordPress, Squarespace) or similar platforms
Expertise with social media platforms (Facebook, Instagram, LinkedIn, YouTube, etc.), SEO/SEM/PPC analytics, and/or other CRM tools
Proficiency in Microsoft Office, Canva, Mailchimp, Adobe, and/or other customer relations management systems
Strong design, editing, and visual storytelling skills with a keen attention to tone, messaging, and brand consistency
Professional, empathetic, and mission-driven demeanor aligned with organizational values
Demonstrated commitment to maintaining confidentiality and professionalism at all times
Valid NYS driver’s license with a clean driving record required
Ability to pass New York State Department of Health Criminal History Background Check
Flexibility for evenings/weekends; commitment to confidentiality