The Highlands at Pittsford logo
The Highlands at Pittsford

Director of Marketing & Community Outreach

Casa Grande, AZ (On-site)

$70K/yr – $100K/yrDirector/Executive8+ years expFull time

Posted 2 months ago

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Job Summary

Own integrated marketing and community-outreach strategy to drive occupancy and awareness, partnering with the Executive Director and system leadership to align brand, campaigns, and partnerships across channels.

  • Lead advertising, digital marketing, and public relations to build brand and demand.
  • Plan events, outreach, and partnerships with local organizations to drive referrals.
  • Manage lead generation, CRM usage, and sales funnel optimization to improve ROI.

Job Description

Own integrated marketing and community-outreach strategy to drive occupancy and awareness, partnering with the Executive Director and system leadership to align brand, campaigns, and partnerships across channels.

  • Responsibilities: Lead advertising, digital marketing, and public relations efforts to build brand and demand.
  • Community & Partnerships: Plan events, outreach programs, and partnerships with local organizations to drive awareness and referrals.
  • Performance & Operations: Manage lead generation, CRM usage, sales funnel optimization, and ROI analysis.
The Highlands at Pittsford logo

The Highlands at Pittsford

The Highlands at Pittsford is situated on the outskirts of the Village of Pittsford in Rochester, NY. It is just a short walk from many shops and restaurants, the Erie Canal, Schoen Place, and the Pittsford Library. With two wonderful Independent Living options, Assisted Living, Skilled Nursing, Short-Term Rehabilitation, and an Adult Day program, the single campus has it all. Tree-lined streets are perfect for walking or biking. The beautifully landscaped grounds are delightful year-round.MissionFor more than 25 years, The Highlands at Pittsford’s mission has been to provide the highest quality services and amenities, empowering our residents to live life to its fullest.Celebrating our historyhttps://www.highlandsatpittsford.org/cheers-to-25-years/

Founded in 1991
Pittsford, New York, USA
43 employees (2 in marketing)
www.highlandsatpittsford.org

Traffic Signals

Monthly Visitors
2.2K
Traffic Source Mix
Search
30.8%
Direct
51.5%
Referral
4.7%
Social
12%
Paid
1%

Headcount Trend

Current headcount: ~43

Marketing Team

Marketing Team Size
2 (5% of company)