Responsibilities

• Deeply understand YMX's buyers, ecosystem, and markets.
• Execution of GTM strategies to drive customer acquisition, retention, and pipeline generation.
• Data-Driven Storytelling: Use data, customer insights, and market trends to build compelling narratives and visual content that fuel marketing campaigns and customer engagement.
• Sales Enablement: Deliver world-class collateral (sales decks, one-pagers, competitive battlecards, and case studies) and technical documentation that drives sales effectiveness and shortens deal cycles.
• Content creation and distribution: Own the content plan and calendar, including the YMX blog, social media channels, newsletters, industry reports, and PR.
• Manage vendors across multiple channels: Paid ads, Social, Email, Live Events, Webinars, Website, SEO, Direct Mail, and Sponsorships.
• Plan, promote, and execute field marketing programs that include virtual events (Happy Hour and Premier events) and live in-person events (Lunch and Learn, Workshops), as well as partner/customer marketing events and creative gifting initiatives that align with campaign and regional objectives.
• Work closely with sales, customer success, and product teams to support ABM programs with aligned content and campaigns.
• Analyze full-funnel data on a weekly, monthly, and quarterly basis to inform investment decisions (channels, campaigns, and programs), extract key insights, and recommend actionable steps.