Responsibilities

• Lead the creation and execution of a comprehensive, ground-up marketing and communications strategy for the new School of Civic Leadership (SCL).
• Define and develop brand identity and voice across multiple audiences, building a compelling narrative across all platforms from day one.
• Serve as a core member of the executive leadership team, shaping the school’s vision and translating strategic goals into high-impact communications initiatives.
• Provide expert guidance to the dean and executive leadership on brand development, institutional messaging, and long-term positioning.
• Build and lead the marketing and communications team, overseeing recruitment, structure, and performance as the communications function scales.
• Drive national audience growth and brand visibility through strategic use of social, traditional, and digital media.
• Oversee and optimize the marketing and communications budget, including management of key vendors, contracts, and signature events.
• Lead content development across all channels; digital, print, advertising, email, and publications - ensuring consistency and alignment with strategic goals.
• Oversee publication processes and marketing, providing editorial vision and content execution.
• Partner with Admissions to develop and execute strategic recruitment communications informed by data and audience segmentation.

Requirements

• Bachelor’s degree in Communications, Marketing, or another relevant academic field aligned with SCL’s objectives
• At least seven to ten years of experience in strategic communications, marketing, or brand management
• Demonstrated success in national audience identification and growth, including multichannel campaigns (social, traditional, and digital media)
• Relevant education and experience may be substituted as appropriate

Preferred

• Experience leveraging consumer preference, public opinion, and market research tools to inform strategy and content
• Prior experience in higher education, mission-driven organizations, or government is a plus
• Ability to develop original messaging that advances School of Civic Leadership vision and themes

Benefits

• Competitive health benefits (Employee premiums covered at 100%; family premiums at 50%)
• Vision, dental, life, and disability insurance options
• Paid vacation, sick leave, and holidays
• Teachers Retirement System of Texas (a defined benefit retirement plan)
• Additional voluntary retirement programs: tax sheltered annuity 403(b) and a deferred compensation program 457(b)
• Flexible spending account options for medical and childcare expenses
• Training and conference opportunities
• Tuition assistance
• Athletic ticket discounts
• Access to UT Austin's libraries and museums