Responsibilities

• Develop and execute a 12-month integrated marketing plan aligned with ticket revenue and KPIs
• Design and lead revenue-generating campaigns (single-match tickets, season tickets, group sales, theme nights, promotions)
• Build evergreen and lead-generation programs to grow the fan base
• Establish clear performance benchmarks and regularly report results to leadership
• Integrate evergreen and themed merchandise into marketing campaigns
• Create internal systems that support scale and operational efficiency
• Maintain strong organization in a fast-paced sports environment
• Leverage data analytics tools to measure reach, engagement, and revenue conversion
• Partner with Ticket Sales, Corporate Partnerships, Operations, and the Tampa Bay Sun Foundation
• Align marketing initiatives with sales and sponsorship priorities
• Participate as a collaborative member of the leadership team
• Support theme nights, promotions, and game-day activations
• Oversee brand positioning and ensure consistency across touchpoints
• Manage local media relations and press communications
• Develop and execute paid media strategies aligned with revenue goals
• Lead grassroots and community-based marketing initiatives
• Oversee promotional items, giveaways, and fan engagement programs
• Lead and develop marketing staff and external partners
• Delegate effectively while maintaining strategic oversight
• Foster accountability, professionalism, and performance standards within the department

Requirements

• 5–8 years of progressive marketing experience with increasing leadership responsibility
• Demonstrated success leading revenue-generating marketing initiatives
• Experience leveraging data analytics tools to measure marketing outcomes
• Experience managing defined marketing budgets with measurable ROI
• Requires nights, weekends, and event-based schedule flexibility

Preferred

• Experience operating in lean, high-growth, or startup environments
• Prior experience in sports, live events, or consumer brands is a plus