Responsibilities

• Serve as SOAR’s lead storyteller, shaping and stewarding the narrative of the organization’s impact across people, programs, and communities
• Translate complex workforce, economic development, and place-based initiatives into clear, compelling, and accessible stories
• Ensure SOAR’s impact is communicated in ways that are concise, emotionally resonant, and grounded in real outcomes and lived experience
• Develop messaging that connects local impact to broader regional, state, and national priorities
• Craft and oversee impact storytelling for community stakeholders, corporate partners, policymakers, legislators, state and federal agencies, and funders
• Identify, develop, and elevate human-centered stories that illustrate life-changing outcomes for individuals and communities
• Ensure storytelling is integrated consistently across digital content, reports, presentations, campaigns, and public-facing materials
• Develop annual and quarterly marketing and communications plans aligned with organizational goals and program priorities
• Maintain and evolve SOAR’s brand messaging framework to ensure consistency across all platforms and audiences
• Collaborate with executive leadership to align marketing strategy with organizational outcomes and impact goals
• Oversee and optimize individual program marketing plans to ensure alignment with SOAR’s overarching narrative
• Lead content strategy and campaign planning aligned with the stages of engagement: attract, convert, engage, and retain
• Oversee and continuously improve the marketing SOP to ensure consistent execution and accountability
• Identify and recommend new digital tools, platforms, and opportunities that strengthen reach and impact
• Oversee execution of all marketing campaigns to ensure brand alignment, consistency, and mission clarity
• Manage cross-channel marketing initiatives across web, email, social media, and digital campaigns
• Review and approve major marketing assets, templates, and materials
• Maintain active oversight of digital analytics, SEO, and audience engagement strategies
• Provide storytelling guidance, editing, and feedback to support high-quality content development
• Troubleshoot process or performance challenges and adjust plans as needed