Responsibilities

• Lead rooms-focused Marketing and PR initiatives including print/digital promotions, email campaigns, third-party outreach, website and social planning, press releases, and local PR oversight.
• Lead Food & Beverage marketing and PR activities such as menus, collateral, social content, website updates, and cross-department planning for profitable offerings.
• Launch Spa and Retail marketing and PR efforts including promotions, media outreach, offers, and department-head collaboration.
• Provide general support to property Directors of Sales & Marketing, answer inquiries, attend meetings, and act as main contact when needed.
• Serve as day-to-day contact for outside PR agency and coordinate media visits and itineraries.
• Manage website content with monthly audits, updates, copy/imagery, and brainstorm content to drive purchases.
• Collaborate with Corporate Digital Marketing on media plans, SEO, PPC, and web analytics.
• Assist with budget analysis and maintenance to prioritize profitable projects while staying within guidelines.
• Work with revenue management to optimize online listings and pricing strategies across major sites.
• Oversee Marketing & Communications coordinators, URL listings, email marketing programs, newsletters, and direct mail traffic.
• Plan, promote, and coordinate events including customer appreciation events, media trips, and staff photo shoots.
• Lead annual programming planning via MIPS and manage hotel social accounts (Facebook, Instagram, X) with coordinated shoots and paid campaigns.
• Act as brand representative and support the execution of marketing communications across channels.