Responsibilities

• Develop and implement a comprehensive marketing and communications strategy to enhance local, national, and global awareness of the organization’s mission and programs.
• Communicate regularly with the Executive Director and department heads to align marketing strategies with institutional priorities.
• Collaborate closely with the Development Department leveraging marketing strategies to design and execute integrated campaigns that build and diversify the organization’s base of support, strengthen donor relationships, and drive philanthropic engagement.
• Lead and mentor a high-performing marketing team, providing strategic direction, professional development, and performance management.
• Promote a culture of collaboration, innovation, and creative thinking, encouraging the team to experiment with new strategies to stay motivated and bring fresh ideas to the table.
• Oversee and manage the marketing budget, effectively allocating resources to achieve marketing goals within budget.
• Develop and implement crisis communication strategies to safeguard the organization’s reputation and ensure clear, transparent messaging during challenging periods internally and externally.
• Drive audience development, engagement, and revenue growth by creating and managing marketing campaigns for performances, education programs, and community engagement initiatives.
• Develop and execute strategies to support the recruitment and retention of students across all education programs.
• Partner with the Development Department to enhance audience engagement through targeted email automation, segmentation, and personalized donor journeys that drive sustained support and increased giving.

Requirements

• 8-10 years of marketing experience, preferably in the cultural or performing arts sector.
• Proven expertise in branding, digital marketing, audience development, and content strategy.
• Strong background in campaign management, media relations, and storytelling.
• Experience with Salesforce (or other) CRM systems, Marketing Cloud Account Engagement, email marketing platforms, Google Analytics and other digital metrics platforms, and SEO.
• Demonstrated ability to leverage data and analytics tools to measure campaign performance and inform strategy.
• Proficiency in Microsoft O365, MS SharePoint, Google Workspace and WordPress (or similar tools).

Preferred

• Outstanding Leader
• Have Launched New Programs and Initiatives
• Have a Strong Aesthetic Sensibility
• Are an Extraordinary Project Manager

Benefits

• Paid vacation, sick/personal leave, holidays and bonus days
• Employee Health and Life insurance covered 100%, Flexible Spending Plan, Voluntary vision and dental coverage, Pre-tax commuter benefit, 403(b) retirement plan
• Access to special events and MMDG performances (when available)
• Access to free and discounted classes at the Dance Center and online
• Invitations to cultural events are extended to staff members by community partners.