Responsibilities

• Develop and execute an integrated Marcom strategy aligned to Lantronix revenue and brand objectives across product lines
• Own the annual Marcom budget, including agency retainers, campaign spend, trade show, and content production
• Partner with the CRO and Product Line Management to build launch plans, competitive messaging frameworks, and go to market narratives
• Align communications strategy with investor relations and executive messaging to ensure consistency across public facing channels
• Drive the development of product-level content: press releases, solution briefs, white papers, case studies, web copy, and executive presentations
• Maintain brand and message consistency across all external communications with rigor around forward-looking statements and public company disclosure standards
• Translate complex technical capabilities — including Edge AI inference, embedded compute platforms, and network infrastructure management — into clear, outcome-driven narratives for diverse audiences
• Own the editorial calendar and ensure content pipeline supports demand generation, channel, and field sales objectives
• Lead day-to-day management of PR agency relationships including SOW execution, performance accountability, media strategy, and budget management
• Drive proactive media outreach, analyst briefings, and thought leadership placement in key trade and business press