Responsibilities

• Strategic Brand Leadership: Develop and execute a comprehensive 360-degree marketing and communications plan with impactful tactics and measurable KPIs.
• Brand & Identity: Build and enhance the USA Climbing brand while managing message-driven communications that engage all members and stakeholders.
• Partnership Activation: Establish a premier environment for corporate partners, managing day-to-day relationships to ensure maximum satisfaction and brand integration.
• Digital Ecosystem: Lead all content creation and editorial calendars for the website, social media, and CRM platforms.
• Broadcast & Media: Expand broadcast partnerships to deliver maximum exposure for athletes and partners, overseeing event broadcast content and brand deliverables.
• Revenue Growth: Lead marketing programs for event ticket sales, membership recruitment, and the expansion of the organization’s retail presence.
• Industry Collaboration: Partner with the Climbing Wall Association, Climbing Business Journal, and local gyms to build broad support and community engagement.
• National Training Center: Develop and implement communications for the National Training Center projects and support the fundraising efforts as needed.
• Operations & Mentorship: Manage departmental staff, volunteers, and outside vendors while overseeing the departmental budget.

Requirements

• Professional Experience: Bachelor’s degree in marketing, communications, or a related field with 5+ years of experience in a related leadership role.
• Industry Knowledge: A deep passion for sports business; Olympic experience is preferred and climbing knowledge is highly valued.
• Strategic Mastery: Hands-on experience in developing integrated marketing plans, brand management, and high-level communications strategy.
• Digital Proficiency: Deep understanding of digital marketing, social media analytics, and best practices.
• Technical Skills: Proficiency in WordPress (CMS), Mailchimp (CRM), and design tools including Photoshop, Illustrator, InDesign, Canva, and PremierePro.
• Leadership Traits: Detail-oriented, self-motivated, and able to prioritize tasks in a fast-paced environment.

Preferred

Benefits

• Financial: Competitive compensation package commensurate with experience, IRA participation with company match.
• Health: Generous health, vision, and dental benefits.
• Time Off: Vacation and paid time off.
• Perks: Climbing gym memberships, industry brand discounts, and professional development opportunities, including managing communications for USA Climbing at the Olympic Games.