Director of Marketing and Communications

Charlotte, NC (Hybrid)

$75K/yr – $90K/yrDirector/Executive5+ years expFull time

Posted 5 months ago

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Job Summary

Drive audience growth and ticket sales for Charlotte Ballet by leading multi-channel marketing campaigns across mainstage, education, and community programs.

  • Own multi-channel campaign planning to boost ticket sales and audience growth.
  • Must-have: 5–8+ years in arts marketing with proven ticket-sales results.
  • Standout: Experience advancing equity, inclusion, and community engagement in the arts.

Job Description

Responsibilities

  • Lead and execute marketing campaigns for mainstage productions, subscriptions, single tickets, education programs, Academy enrollment, and special events.
  • Directly supervise Box Office and ticketing staff to align pricing, promotions, and sales goals.
  • Track sales pacing and adjust campaigns in real time to maximize revenue.
  • Be accountable for ticket sales, marketing performance, and revenue related KPI’s.
  • Serve as steward of the organization’s brand voice and visual identity.
  • Ensure that the repertoire, artists, and mission are communicated in ways that are compelling, engaging, inclusive and accessible to both new and experienced audiences.
  • Oversee creative assets including copy, design, photography, and video.
  • Manage media relations, press releases, and opening night visibility.
  • Support organizational announcements and leadership communications.
  • Prepare messaging and responses for sensitive or time-critical situations.

Requirements

  • 5–8+ years of marketing and communications experience, preferably in the performing arts or cultural sector
  • A bachelor’s degree in marketing, communications, or related field
  • Proven success driving ticket sales and audience growth
  • Strong writing, editing, and project management skills
  • Appreciation for dance and the performing arts
  • Commitment to equity, inclusion, and community engagement

    Benefits

    • Medical, dental, vision and life insurance
    • Generous PTO and 403b matching contribution
    • Hybrid working model
    • Discounted performances
    • Internal opportunities for growth and development
    • Volunteer opportunities within the arts community
    Charlotte Ballet logo

    Charlotte Ballet

    Founded in 1970, Charlotte Ballet is known for its strong dancers and versatile repertoire, ranging from classical ballet to bold, contemporary works. The company’s professional dancers annually present performances in Charlotte, N.C., during a season spanning from October to May. Alejandro Cerrudo has served as Artistic Director since 2022. Charlotte Ballet Academy trains 700 students annually and the company has nationally recognized educational and community programs. Charlotte Ballet operates the Patricia McBride and Jean-Pierre Bonnefoux Center for Dance in uptown Charlotte. The Center for Dance houses administrative and rehearsal spaces, as well as a 200-seat theater. For more information, visit charlotteballet.org.

    Charlotte, North Carolina, USA
    99 employees (37 in marketing)

    Traffic Signals

    Monthly Visitors
    8.2K
    Monthly Google Ads Budget
    $4.1K
    Traffic Source Mix
    Search
    30%
    Direct
    50.4%
    Referral
    5.7%
    Social
    12.9%
    Paid
    1%

    Headcount Trend

    Current headcount: ~99

    Marketing Team

    Marketing Team Size
    6 (6% of company)

    Recent News