Director of Marketing & Communications

Buffalo, NY (On-site)

$70K/yr – $85K/yrDirector/Executive7+ years expFull time

Posted 4 months ago

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Job Summary

Drive strategic marketing and communications leadership for the Buffalo Zoo, directing brand, campaigns, media relations, and guest experience to meet attendance, membership, and mission goals.

  • Own development and execution of annual marketing and communications plans aligned with attendance, membership, revenue, and mission goals.
  • Must-have: Seven-plus years in marketing/communications with leadership experience.
  • Standout: Experience leading integrated campaigns across digital, paid media, PR, and social channels.

Job Description

Responsibilities

  • The Director of Marketing & Communications provides strategic leadership and day-to-day oversight of all marketing, public relations, media relations, and environmental communication functions for the Buffalo Zoo.
  • Demonstrate initiative and ownership in leading their department, setting direction, and driving continuous improvement.
  • Maintain high standards of excellence in daily operations, staff performance, and guest experience.
  • Be accountable for department outcomes, decisions, and use of resources.
  • Develop and implement annual marketing and communication plans aligned with organizational strategic plan and goals for attendance, membership, revenue and mission awareness.
  • Ensure all content reflects the Zoos brand strategies, conservation mission, and accessibility best practices.
  • Lead campaign development from concept through execution, including seasonal promotions, special events, new exhibit launches, conservation initiatives, and donor engagement efforts.

Requirements

  • Bachelor's degree in communications, marketing, journalism, or related field.
  • Seven years of progressively responsible marketing and communications experience.
  • Two years management experience.
  • Proven ability to lead, motivate, and develop team.
  • Demonstrated experience managing integrated campaigns across digital, paid media, PR, and social channels.

Benefits

  • Some of the benefits available include health plan, HRA/HSA, FSA, life insurance, long term disability insurance, dental, vision, 403B retirement plan, annual leave, holiday, and sick time benefits.
  • Benefits are available after the successful completion and passing of a probationary period review at 60 days of work (sick time available upon hire).
The Buffalo Zoo logo

The Buffalo Zoo

Founded in 1875, the Buffalo Zoo is the third oldest zoo in the United States. Each year, the Zoo welcomes approximately 400,000 visitors and is the second largest tourist attraction in Western New York, second only to Niagara Falls. Located on 23.5 acres of Buffalo’s beautiful Delaware Park, the Zoo exhibits a diverse collection of wild and exotic animals and more than 320 different species of plants. Open year-round, the Zoo is a constant source of conservation, education and recreation for Western New York.Indoor Attractions:EcoStation (sponsored by Tops Markets)Gorilla House (sponsored by Univera)Reptile House (sponsored by Goya Foods)The Living Tree HouseGiraffe HouseOutdoor Attractions:Sea Lion Cove (sponsored by NOCO Energy Corp.) – observe sea lions through underwater viewing or from our amphitheater Otter Creek (sponsored by Buffalo exterminating) – realistic, park-like exhibit, complete with stream & waterfall Vanishing Animals – learn more about threatened and endangered animals African Predator Habitat – view hyenas in a naturalistic African plains settingBear Pits – exhibits polar bears, spectacled bears, grizzly and Kodiak bearsChildren’s Zoo – The Delta Sonic Heritage farm. interactive, educational and fun for kids!Habicat – houses African lions and Amur (Siberian) tigersRhinoceros Exhibit – (sponsored by 2Find Your Home)Elephant Yard – (sponsored by Wegmans Markets) features our two female Asian elephants, Jothi and Surapa

Buffalo, New York, USA
122 employees (5 in marketing)

Traffic Signals

Monthly Visitors
23.5K
Traffic Source Mix
Search
50.7%
Direct
37.6%
Referral
5.3%
Social
4.9%
Paid
1.3%

Headcount Trend

Current headcount: ~122

Marketing Team

Marketing Team Size
2 (2% of company)

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