Responsibilities

• Develop and lead consumer-led marketing strategy across all brands.
• Build annual marketing plans, brand roadmaps, budgets, and KPIs.
• Operate within EOS/90 to set priorities and drive alignment.
• Partner closely with our creative marketing lead to strengthen creative output through strategy, insights, and clarity.
• Define long-term brand strategy, positioning, messaging frameworks, and growth opportunities.
• Partner with creative to ensure brand storytelling reflects strategic direction.
• Support packaging, messaging, and content development at a strategic level.
• Balance portfolio-wide strategy with brand-specific needs – ensuring libélula receives the focus required as a hero brand while also giving thoughtful, strategic attention to our other brands across the CNI portfolio.
• Architect integrated campaigns across digital, social, influencer, experiential, and trade channels.
• Develop briefs, goals, and channel strategies.

Requirements

• 8–12+ years in spirits (preferred), CPG, lifestyle, or hospitality marketing.
• Proven success scaling emerging brands.
• Strong strategic and digital leadership experience.
• Mentorship experience.
• Familiarity with fast-paced, founder-led environments.
• Brand strategy, segmentation, and consumer insight development.
• Digital & performance marketing across Meta, Google Ads, TikTok Ads, SEO/SEM.
• CRM/email platforms (Flodesk, Klaviyo, Mailchimp).
• E-commerce platforms (Shopify/Shop).
• Data analysis, KPI development, attribution, and reporting.

Benefits

• Salary based on experience
• Paid Vacation
• Paid Holidays
• Bonus Potential
• Transportation Reimbursement
• Cell Phone Reimbursement
• Health and Dental Insurance
• Company sponsored retirement plan