Blue Collar Services

Director of Marketing / CMO

Dallas, TX (Unknown)

Salary Not AvailableSenior Level10+ years expFull time

Posted 4 months ago

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Job Summary

Drive multi-brand performance marketing for home-services, owning paid, organic, and lifecycle channels at scale.

  • Must-have: 10+ years in senior marketing leadership with proven home-services or high-velocity direct-response experience.
  • Standout: Own and optimize seven-figure budgets across multiple brands and vendors with full KPI accountability.
  • Standout: Hands-on leadership of PPC, SEO, email, local search, direct mail, and creative across a data-driven org.

Job Description

Responsibilities

  • Own total daily lead volume across PPC, Google Local Services Ads, SEO, Google Maps, Meta, retargeting, email, direct mail, and marketplace platforms
  • Maintain target CPL, CPJ, CAC, and ROAS across all paid and organic channels
  • Manage and optimize seven-figure ad budgets across multiple brands and markets
  • Own PPC strategy with deep hands-on oversight of Google Ads structure, bidding, budgets, keywords, ad copy, and conversion performance
  • Oversee Google Maps and local search optimization to maintain market dominance at the city and service-area level
  • Direct SEO strategy, including on-page, technical, local, and content fundamentals
  • Own email marketing execution, including lifecycle campaigns, promotions, reactivation, and database monetization
  • Oversee direct mail and direct response initiatives, including targeting, messaging, tracking, and ROI measurement
  • Approve all creative assets (ads, videos, graphics, landing pages) and enforce strict brand consistency
  • Direct monthly creative refresh cycles and oversee all photo/video asset production

Requirements

  • 10+ years in senior marketing leadership across performance, growth, and demand generation
  • Proven success scaling revenue in the home services industry or similar high-velocity, direct-response environments
  • Strong, measurable PPC experience with deep expertise in Google Ads and Google Local Services Ads
  • Advanced understanding of Google Maps and local search optimization
  • Solid SEO fundamentals, including technical SEO, on-page optimization, local SEO, and content strategy
  • Experience executing email marketing campaigns tied directly to revenue and job volume
  • Experience with direct mail and direct response marketing, including attribution and ROI tracking
  • Expertise across Meta Ads, retargeting, landing pages, CRO, and analytics
  • Proven ability to manage seven-figure marketing budgets and complex multi-vendor ecosystems
  • Strong command of Looker Studio, GA4, GHL, CallRail, CRM/automation tools, and performance dashboards