Director, Marketing

New York City, NY (On-site)

$278K/yr – $403K/yrDirector/Executive17+ years expFull time

Posted 2 weeks ago

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Job Summary

Own and optimize Cisco\'s global sponsorship portfolio and lead a team to drive pipeline and revenue, aligning sponsorships with revenue and brand goals while managing budgets, agency partnerships, and industry appearances.

  • Own the global sponsorship portfolio and lead a team to deliver measurable ROI
  • Collaborate with Sales, Field Marketing, and Demand Generation to convert sponsorships into pipeline
  • Represent Cisco at industry events and sponsorship properties

Job Description

Responsibilities

  • You’ll own the global sponsorship portfolio—including big names like McLaren F1, Live Nation, and the LA28 Olympics—and lead a talented team to drive real business results.
  • You’ll bring a sharp focus on ROI, making sure every sponsorship investment is delivering value and aligned with our revenue and brand goals.
  • By working closely with Sales, Field Marketing, and Demand Generation teams, you’ll turn sponsorship opportunities into measurable pipeline and revenue.
  • You’ll also redesign the team’s structure and ways of working to boost efficiency and collaboration, while managing key relationships with agencies and partners.
  • With full accountability for budget and performance, you’ll set clear success metrics and regularly report on how sponsorships contribute to Cisco’s growth.
  • Finally, you’ll represent Cisco with confidence at industry events and sponsorship properties, showcasing our brand and leadership in the market.

Requirements

  • Bachelor’s degree plus 17 years of related marketing experience, or Master’s degree plus 14 years, or equivalent related work experience
  • Proven experience managing managers and leading multi-layered teams
  • Direct experience in sponsorship marketing and/or sports & entertainment marketing, or B2B marketing leadership with substantive sponsorship portfolio exposure
  • Demonstrated track record of delivering measurable pipeline, revenue, and ROI from marketing investments
  • Experience leading large, matrixed, cross-functional initiatives across global teams

Preferred

  • Experience managing premium agency and property partner relationships at scale
  • Proven ability to evolve, consolidate, or sunset marketing programs based on data and ROI
  • Background in or close partnership with Field Marketing, Partner/Channel Marketing, or Demand Generation
  • Experience designing ROI frameworks and integration KPIs for non-traditional marketing investments
  • Comfortable operating in fast-paced, ambiguous environments and leading organizational change
  • Strong executive presence with ability to influence at SVP/EVP and external C-suite levels

Benefits

  • For non-exempt employees** receive 16 days of paid vacation time per full calendar year, accrued at rate of 4.92 hours per pay period for full-time employees
  • Exempt employees participate in Cisco’s flexible vacation time off program, which has no defined limit on how much vacation time eligible employees may use (subject to availability and some business limitations)
  • 80 hours of sick time off provided on hire date and each January 1st thereafter, and up to 80 hours of unused sick time carried forward from one calendar year to the next
  • Optional 10 paid days per full calendar year to volunteer
  • For non-sales roles, employees are also eligible to earn annual bonuses subject to Cisco’s policies.
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Cisco

4.1 Glassdoor

Cisco is the worldwide technology leader that is revolutionizing the way organizations connect and protect in the AI era. For more than 40 years, Cisco has securely connected the world. With its industry leading AI-powered solutions and services, Cisco enables its customers, partners and communities to unlock innovation, enhance productivity and strengthen digital resilience. With purpose at its core, Cisco remains committed to creating a more connected and inclusive future for all.

Founded in 1984
San Jose, CA, US
95K employees (3,834 in marketing)
82% recommend to a friend
77% CEO approval

Traffic Signals

Monthly Visitors
13.2M
Monthly Google Ads Budget
$779.7K
Traffic Source Mix
Search
38.8%
Direct
49.8%
Referral
9.4%
Social
1.2%
Paid
0.6%

Headcount Trend

Current headcount: ~95.5K

Marketing Team

Marketing Team Size
2,138 (2% of company)
Marketing Roles Posted (Last 30 Days)
13

Funding

Total Funding
$2.5M
Last Raise
$2.5M
Seed, 39 years ago

Funding History

  • Jan 1987
    Seed • $2.5M

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