Director of Marketing at Chelsea Piers | Stamford, CT

Chelsea Piers

Director of Marketing

Stamford, CT (On-site)

Salary Not AvailableDirector/Executive7+ years expFull time

Posted 2 months ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Own and coordinate multi-line marketing strategy for Chelsea Piers Connecticut that drives revenue and participation by aligning brand, campaigns, and demand with NY-based teams and local leadership.

Lead cross-vertical marketing across fitness, sports, camps, leagues, events, and partnerships to deliver measurable revenue impact.
Translate business priorities into campaigns, align with Sales, Sports, and Operations, and manage local branding, on-site messaging, and local partnerships.
Ensure local programming capacity, messaging consistency, and demand generation across all channels, including digital experiences and paid media in Connecticut.

Job Description

Responsibilities

Execute a comprehensive, revenue-driven marketing strategy across all business lines
Align marketing efforts with sales goals, sports programming priorities, and budget targets to drive measurable revenue impact, in close partnership with Sports, Sales, and Finance
Assess the Connecticut marketing landscape and recommend how marketing should operate to best support the business
Establish clear priorities, workflows, and timelines to drive execution and accountability
Translate business priorities into campaigns that drive measurable results
Lead marketing execution across fitness, memberships, sports programs, camps, leagues, events, and partnerships
Partner directly with the central New York marketing team, VP of Sports, and VP of Fitness to align brand, campaigns, programming, and demand with overall business priorities
Ensure marketing efforts are aligned with programming, capacity, and business priorities across all verticals
Ensure marketing efforts directly support participation, revenue, and overall business results
Coordinate across departments to ensure consistent messaging and execution
Partnerships and Sponsorships- Collaborate with Sales to ensure partners receive strong visibility and value
Execute brand strategy and ensure consistency across all channels and touchpoints
Manage content, digital marketing, and campaign execution across Connecticut
Oversee Connecticut digital user experience, including website content, landing pages, SEO/SEM strategy, and conversion optimization.
Work closely with the New York marketing team to support and execute Connecticut’s portion of paid media, CRM, and lifecycle marketing efforts
Own all in-building marketing, including signage, digital screens, and on-site messaging to drive awareness and revenue
Ensure strong positioning of Chelsea Piers Connecticut within the local market
Develop and execute local community and partnership marketing strategies to strengthen brand awareness, drive engagement, and increase participation across Connecticut
Own the full marketing funnel across fitness, sports teams, leagues, classes, camps, events, parties, and all core business lines
Partner with Sales, Sports, and Operations to drive acquisition, participation, and lifetime value? (interpretation of text)

Requirements

7–10 years of marketing experience in sports, fitness, hospitality, or multi revenue environments
Proven ability to execute marketing strategies that drive revenue and growth
Experience working across multiple business lines and teams
Strong expertise in digital marketing, CRM, and analytics
Strong organizational and execution skills with attention to detail

Benefits

Complimentary Chelsea Piers Fitness membership
Programming discounts for you and your family
Health, dental, and vision insurance
401(k) contribution and matching
Paid vacation and sick time
FSA account and other voluntary benefit options
Free access to LinkedIn Learning
Free subscription to the Calm meditation app

Chelsea Piers

The Chelsea Piers Sports & Entertainment Complex is a 28-acre sports village located between 17th & 23rd Streets along Manhattan’s Hudson River. Opened in 1995, Chelsea Piers transformed four historic, long-neglected piers into a major center for public recreation and waterfront access. Annual visitation is approximately 4.1 million.Situated on Piers 59 through 62 and in the head house that connects them, the complex features: the Golf Club, the Chelsea Piers Fitness Club, Sky Rink, the Field House, Bowlmor, the Lighthouse, Current and Pier Sixty Event Centers, Sunset Terrace, and the Marina at Chelsea Piers.The Golf Club at Chelsea Piers, Manhattan’s only multi-tiered, year-round, outdoor golf driving range and teaching academy, allows golfers to hit full shots, practice putting and take lessons from top pros. Chelsea Piers Fitness features one of the country's most challenging rock walls, a 75-foot pool, Hudson River sundecks, dedicated studios for yoga, barre, Pilates and cycle programs, and 150+ group fitness classes a week. Chelsea Piers also features two indoor ice rinks, a 40-lane bowling center operated by Bowlmor, along with gymnastics, soccer, and basketball facilities for youths and adults. Often referred to as Manhattan's ultimate playground, Chelsea Piers attracts sports & recreation enthusiasts of all ages and abilities. Chelsea Piers sponsors include First Republic Bank, Coca-Cola, NFP, Under Armor, and Northwell Health.

Founded in 1995

New York, New York, USA

562 employees (38 in marketing)

www.chelseapiers.com