Responsibilities

• Own and evolve the brand across every channel and touchpoint
• Set crystal-clear standards for look, feel, voice, and experience—and enforce them relentlessly
• Serve as the final authority on "on-brand" vs. "off-brand" for campaigns, signage, digital assets, site launches, and beyond
• Direct creative strategy and output, both in-house and through external partners, ensuring everything feels premium, consistent, and unmistakably us
• Lead full marketing strategy for new site launches—from pre-opening buzz to grand-opening momentum and sustained growth
• Build scalable, repeatable playbooks that make expansion faster, smarter, and more profitable
• Unite paid acquisition, retention efforts, community engagement, and local activations into one cohesive, high-impact direction
• Drive measurable increases in membership sign-ups, average membership term, car counts, and overall revenue
• Define and own the overarching community strategy to build deep local loyalty, generate organic advocacy, and fuel long-term membership/traffic growth
• Develop comprehensive plans and playbooks targeting key segments: schools (athletic sponsorships, fundraisers, student programs), apartments (resident perks, events), dealerships (cross-promotions, referral incentives), charities (fundraising washes, donation drives, partnerships), and other high-impact local opportunities

Requirements

• 5–7+ years of proven, growth-focused marketing leadership
• Experience in recurring revenue/subscription models, multi-location retail/service businesses, or high-velocity consumer brands
• Deep experience in performance marketing, brand building, community engagement, reputation management, team leadership, and driving measurable results

Preferred

• Bonus points for car wash, quick-service, fitness, or other membership-heavy industries.