Responsibilities

• Lead the design and implementation of an annual strategic marketing roadmap that supports institutional priorities and enrollment targets.
• Collaborate across departments and within the Marketing and Enrollment team to drive initiatives from conceptualization to fruition.
• Cultivate the brand voice and maintain rigorous adherence to visual identity and messaging standards across all communication channels.
• Perform market research and competitive landscape analyses to refine brand positioning and capitalize on emerging growth opportunities.
• Provide expert counsel to executive leadership regarding brand strategy, audience segmentation, and the effectiveness of marketing investments.
• Ensure marketing objectives are deeply integrated with educational outcomes and student developmental milestones.
• Manage online visibility through SEO, Google Ads, remarketing campaigns, and data analytics tools.
• Oversee social media strategy to engage parents, educators, and community stakeholders with creative, mission-aligned content.
• Monitor paid digital campaigns and performance dashboards to assess reach, engagement, and conversion rates.
• Develop and manage CRM workflows to nurture prospective families from initial inquiry through enrollment.

Requirements

• Bachelor’s degree in Marketing, Communications, Public Relations, Education Administration, or related field (Master’s preferred).
• Minimum of 7 years of experience in marketing, with at least 2 years in education, family services, or early childhood settings.
• Proven record of successful campaign management and lead generation in mission-driven or educational organizations.
• Strong understanding of early childhood developmental stages and the parent decision-making process.
• Exceptional storytelling, editing, and creative communication abilities.
• Proficiency in digital tools (Google Analytics, Mailchimp, HubSpot, Canva, CRM systems).
• Data interpretation and reporting skills for executive leadership.
• Ability to balance multiple priorities and manage projects to deadlines.
• Mission-driven with a deep respect for early childhood education and family partnerships.
• Collaborative and empathetic communicator with community-minded values.

Preferred

• Master’s preferred