Greenville Symphony Orchestra

Director of Marketing and Audience Engagement

Greenville, SC (Hybrid)

Salary Not AvailableDirector/Executive5+ years expFull time

Posted 3 months ago

Top 1% of applicants do these two things.

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Job Summary

Drive multi‑channel marketing to hit ticket revenue for a symphony, covering subscriptions, single tickets, and audience growth.

  • Own the annual plan to hit revenue goals and coordinate with CRM analytics for targeting.
  • Must-have: 5+ years in performing arts marketing or ticketing.
  • Standout: Broad PR, content, and budget stewardship across communications and development.

Job Description

Responsibilities

  • Develop and implement annual, multi‑channel marketing plans to achieve ticket revenue goals across subscription and single-ticket campaigns.
  • Set, manage, and monitor the departmental budget; track ROI and financial performance.
  • Provide clear sales reporting for leadership and board review, with proactive solutions for pacing challenges.
  • Lead strategies for subscription renewal, acquisition, retention, group sales, and new audience development.
  • Use CRM analytics and segmentation (Tessitura or equivalent) to guide campaign targeting and patron journey mapping.
  • Serve as lead organizational voice for messaging, communications, media relations, and narrative development.
  • Ensure all messaging aligns with GSO’s artistic mission and community values.
  • Oversee PR strategy, including media outreach, press materials, interview prep, and outcomes tracking.
  • Act as (or prepare) spokespersons for the Executive Director and Music Director as needed.
  • Manage crisis communication planning in collaboration with the Executive Director and Board.