Responsibilities

• Lead product management and marketing strategy for priority artists and releases, including singles, EPs, albums, video content, merchandise, D2C initiatives, live events, and other music-related products.
• Develop and execute marketing, creative, advertising, and artist development plans in partnership with artists, managers, label teams, DSPs, and internal stakeholders.
• Serve as a key liaison between artist management, label partners, and internal teams, ensuring clear communication and alignment across all phases of a campaign.
• Build a deep understanding of each artist’s goals, creative vision, audience, and management processes to support effective long-term planning.
• Develop artist branding and growth strategies across key verticals, including superfans, creative direction, A&R alignment, digital marketing, content, cultural positioning, and fan acquisition.
• Partner with digital strategy teams to build data-informed plans, evaluate campaign performance, and recommend pivots based on audience behavior, ROI, and market insights.
• Identify DSP, digital marketing, and emerging platform opportunities that drive artist relevance, engagement, brand awareness, and audience growth.
• Manage project budgets and ensure resources are aligned with campaign goals and priorities.
• Lead day-to-day project management across artist campaigns, DSP initiatives, internal programs, and special projects, ensuring clear timelines, deliverables, agendas, follow-ups, and accountability.
• Drive operational clarity across the creative marketing team by establishing priorities, owners, next steps, and communication flows that keep projects moving efficiently.

Requirements

• 10+ years of experience in music marketing, artist product management, label operations, artist development, digital marketing, or a related role within the music or entertainment industry.
• Proven track record leading artist release campaigns across music, video, merchandise, live events, digital marketing, DSP strategy, fan engagement, audience development, and artist branding.
• Strong understanding of DSPs, digital platforms, fan acquisition, emerging music discovery channels, campaign performance, and data-informed marketing strategy.
• Demonstrated ability to manage complex cross-functional projects involving artists, managers, label teams, creative teams, digital strategists, DSP partners, third parties, and executive leadership.
• Strong operational mindset with experience building scalable processes, workflows, templates, team systems, timelines, budgets, and accountability structures.
• Excellent written and verbal communication skills, with the ability to synthesize information clearly for internal, external, and executive audiences.
• Strong leadership presence, emotional intelligence, and ability to drive accountability while maintaining a collaborative, creative team culture.
• Ability to balance creative instincts with business goals, data insights, timelines, budgets, and evolving priorities in a fast-paced environment.
• Highly organized, proactive, solutions-oriented, and passionate about music, artist development, culture, fan communities, and innovative marketing.
• Consistent and punctual in-office attendance to support the company’s collaborative and creative culture, mentorship, effective discussions, and team meetings.

Benefits

• Comprehensive medical, dental, and vision coverage
• Including 100% coverage for out-patient in-network mental health services
• Fertility coverage for eligible medical plan participants
• Wellbeing reimbursements for fitness classes, spa treatments, meal services, travel, and so much more (up to $720/year)
• Student Loan Repayment Assistance and Tuition Reimbursement
• 401(k) with 100% immediate vesting on the first 5% of your contributions, plus an additional UMG contribution
• A variety of ways to prioritize much-needed time away from work including:
• Flexible Paid Time Off (PTO) for exempt employees
• 3-weeks PTO for non-exempt employees
• 2-weeks paid Winter Break