Director of Marketing Analytics & Insights

Memphis, TN (Unknown)

Salary Not AvailableDirector/Executive12+ years expFull time

Posted 3 months ago

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Job Summary

Drive insight-led growth by leading Marketing Analytics & Insights, turning data into actionable decisions for cross-functional leaders.

  • Must-have: 12+ years in data-driven marketing analytics leadership
  • Cross-functional influence and ability to communicate insights to executives
  • Experience with dashboards and data visualization tools

Job Description

Responsibilities

  • As a critical part of a data-driven organization, the Director, Marketing Analytics and Insights, will leverage internal/external data to develop customer insights and performance measurement, deliver them to key decision makers, and effectively bring the voice of the customer to life for the enterprise.
  • The Director, Marketing Analytics and Insights will embrace a proactive approach to bringing insights forward, as well as identify future learning opportunities.
  • This position collaborates with and is an integral part of Marketing, Merchandising and Commercial teams to support their business objectives and will be a data-driven storyteller - interpreting information and providing a clear summary of insights that support the goals of the business.
  • This position requires a strategic, influential leader who will be a catalyst for driving a culture of insight driven decision making for the organization.
  • A core accountability will include transforming brand building capabilities by reinforcing application of insights & analytics to unlock growth and deliver financial results
  • Leads the design of Marketing channel and overall performance measurement framework
  • Oversee development of consistent marketing analytics reporting and dashboards to Management and the supporting teams
  • Lead relevant external vendor relationships/products, including Marketing Mix Model, syndicated and panel data, and agency analytics
  • Analyze and understand KPIs and the key drivers of performance for marketing channels and programs, including AutoZone Rewards
  • Continually seek ways to optimize and automate processes and ensure adoption of best practices

Requirements

  • BA/BS in a quantitative field, business, or marketing
  • Minimum of 12+ years of experience in a data-driven environment with demonstrated ability to extract, process and interpret data and develop into actionable insights
  • Leadership and team-building experience in highly cross-functional and complex work environments
  • Excellent interpersonal and communication skills, both written and verbal, with exceptional presentation skills
  • Ability to thrive in a fast-paced environment and manage multiple projects simultaneously
  • Skilled at synthesizing insights, visualizing findings, and storytelling with data in PowerPoint
  • Knowledge of data visualization / dashboard tools

Preferred

  • MBA or Master\'s Degree in Communications, Advertising or Marketing

Benefits

  • Competitive pay
  • Unrivaled company culture
  • Medical, dental and vision plans
  • Exclusive discounts and perks, including an AutoZone in-store discount
  • 401(k) with company match and Stock Purchase Plan
  • AutoZoners Living Well Program for free mental health support
  • Opportunities for career growth
  • Paid time off
  • Life, and short- and long-term disability insurance options
  • Health Savings and Flexible Spending Accounts with wellness rewards
AutoZone logo

AutoZone

3.3 Glassdoor

AutoZone is the nation's leading retailer and a leading distributor of automotive replacement parts and accessories with more than 7,000 stores in the US, Mexico, Brazil and Puerto Rico. Each store carries an extensive line for cars, sport utility vehicles, vans and light trucks, including new and remanufactured hard parts, maintenance items and accessories. AutoZone, headquartered in Memphis, TN, is a growing Fortune 300 company with a deep commitment to serving our customers, communities and fellow AutoZoners. We have vast opportunities in our stores, distribution centers, field offices, specialty business units and Store Support Center and embrace diverse experiences, backgrounds, knowledge and ideas to strengthen our teams and business.Our team is connected by a deep commitment to our Pledge and Values, principles established more than thirty years ago that reinforce our priorities and team culture. In addition, we constantly innovate and aspire to best serve our customers, creating new and better tools, training and outreach to serve both DIY and the professional installer customers.From in-store tools to E-Commerce, training and development to recognition, our team has the tools to help you grow your career at AutoZone. See where your drive can take you!

Founded in 1979
Memphis, Tennessee, USA
46K employees (757 in marketing)
52% recommend to a friend
53% CEO approval

Traffic Signals

Monthly Visitors
31.2M
Monthly Google Ads Budget
$1.1M
Traffic Source Mix
Search
61.3%
Direct
34%
Referral
3.6%
Social
0.3%
Paid
0.7%

Headcount Trend

Current headcount: ~45.8K

Marketing Team

Marketing Team Size
580 (1% of company)
Median Career Experience
16 years
Median Tenure
6.4 years

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