Director, Marketing at American Arbitration Association | New York, USA | $125K/yr – $132K/yr

American Arbitration Association

Director, Marketing

New York, USA (Hybrid)

$125K/yr – $132K/yrDirector/Executive8+ years expInternship

Posted 3 months ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Drive B2B marketing strategy and multi-channel campaigns for AAA, expanding mediation and AI offerings, shaping category messaging, and accelerating pipeline.

Own multi-channel campaigns (email, social, paid, events) and landing pages to drive lead capture and pipeline.
Must-have: 8+ years in B2B marketing with AI, legal tech, or professional services.
Standout: proven category expansion or product-launch leadership with cross-functional collaboration.

Job Description

Responsibilities

Develop marketing strategy to expand market share, launch new products, and support other emerging growth areas, with a focus on our mediation business and AI product offerings.
Translate product features into compelling stories that differentiate AAA’s capabilities and value proposition and create demand for our products and services.
Identify category expansion opportunities across sectors, audience segments (e.g., CXOs, general counsel, law firms, legal operations, enterprise AI decision-makers), and geographies. In partnership with product and sales / business development teams, build persona-specific value propositions and messaging frameworks to drive engagement among key decision-makers.
Lead the strategy, development, and optimization of multi-channel campaigns designed to increase engagement, deepen interest across the buyer journey, and support pipeline growth. This includes email, social, paid, and event follow-up campaigns; creating landing pages and forms to drive lead capture; and building targeted nurture and follow-up sequences.
Continuously test, analyze, and refine campaigns using performance data to improve engagement rates, conversions, and audience responsiveness.
Partner with content, creative, communications, and events teams to develop campaign assets and connected experiences optimized for conversion.
Manage external agencies and partners to support campaign execution.
Champion internal education and marketing enablement for cross-functional teams.

Requirements

8+ years in B2B marketing, with experience in AI, legal tech, or professional services. Experience running global marketing campaigns a plus.
Proven success in expanding lines of business, category creation, and product launches.
Deep understanding of go-to-market strategy, customer segmentation, and digital user journeys.
Strong collaborator with cross-functional teams, especially product and sales.
Excellent storytelling, analytical, and project management skills.
Familiarity with CRM, analytics, and automation platforms (experience with Salesforce, Iterable, and Digioh a plus).
Experience fostering a marketing team culture of performance, collaboration, and innovation.

Benefits

medical, dental, orthodontia, and vision coverage
student loan repayment program
a 403(b) retirement plan with substantial company match
discounted pet insurance
generous paid time off

American Arbitration Association

The American Arbitration Association® (AAA®), with its long history and experience in the field of alternative dispute resolution, provides services to individuals and organizations who wish to resolve conflicts out of court.The AAA role in the dispute resolution process is to administer cases, from filing to closing. The AAA provides administrative services in the U.S., as well as abroad through its International Centre for Dispute Resolution® (ICDR®). The AAA's and ICDR's administrative services include assisting in the appointment of mediators and arbitrators, setting hearings, and providing users with information on dispute resolution options, including settlement through mediation. Ultimately, the AAA aims to move cases through arbitration or mediation in a fair and impartial manner until completion.Additional AAA services include the design and development of alternative dispute resolution (ADR) systems for corporations, unions, government agencies, law firms, and the courts. The Association also provides elections services as well as education, training, and publications for those seeking a broader or deeper understanding of alternative dispute resolution.

Founded in 1926

New York, New York, USA

1.3K employees (27 in marketing)

www.adr.org