Director, Marketing at American Arbitration Association | New York City, NY | $125K/yr – $132K/yr

American Arbitration Association

Director, Marketing

New York City, NY (Hybrid)

$125K/yr – $132K/yrDirector/Executive8+ years expFull time

Posted 1 month ago

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Job Summary

Own the go-to-market for AI and legal tech within a B2B framework, driving category creation, multi-channel campaigns, and cross-functional enablement.

Growth strategy and category expansion: define value propositions for CXOs, general counsel, and enterprise AI decision-makers across geographies, with product launches and market-entry plans.
Campaign execution and pipeline: lead multi-channel programs (email, social, paid, events), landing pages, forms, and nurture sequences to lift engagement and conversions.
Enablement and partnerships: align content, creative, and events, manage agencies, and educate cross-functional teams to sustain performance.

Job Description

Develop marketing strategy to expand market share, launch new products, and support other emerging growth areas, with a focus on our mediation business and AI product offerings.
Translate product features into compelling stories that differentiate AAA’s capabilities and value proposition and create demand for our products and services.
Identify category expansion opportunities across sectors, audience segments (e.g., CXOs, general counsel, law firms, legal operations, enterprise AI decision-makers), and geographies. In partnership with product and sales / business development teams, build persona-specific value propositions and messaging frameworks to drive engagement among key decision-makers.
Lead the strategy, development, and optimization of multi-channel campaigns designed to increase engagement, deepen interest across the buyer journey, and support pipeline growth. This includes email, social, paid, and event follow-up campaigns; creating landing pages and forms to drive lead capture; and building targeted nurture and follow-up sequences.
Continuously test, analyze, and refine campaigns using performance data to improve engagement rates, conversions, and audience responsiveness.
Partner with content, creative, communications, and events teams to develop campaign assets and connected experiences optimized for conversion.
Manage external agencies and partners to support campaign execution.
Champion internal education and marketing enablement for cross-functional teams.

American Arbitration Association

The American Arbitration Association® (AAA®), with its long history and experience in the field of alternative dispute resolution, provides services to individuals and organizations who wish to resolve conflicts out of court.The AAA role in the dispute resolution process is to administer cases, from filing to closing. The AAA provides administrative services in the U.S., as well as abroad through its International Centre for Dispute Resolution® (ICDR®). The AAA's and ICDR's administrative services include assisting in the appointment of mediators and arbitrators, setting hearings, and providing users with information on dispute resolution options, including settlement through mediation. Ultimately, the AAA aims to move cases through arbitration or mediation in a fair and impartial manner until completion.Additional AAA services include the design and development of alternative dispute resolution (ADR) systems for corporations, unions, government agencies, law firms, and the courts. The Association also provides elections services as well as education, training, and publications for those seeking a broader or deeper understanding of alternative dispute resolution.

Founded in 1926

New York, New York, USA

1.3K employees (27 in marketing)

www.adr.org