Responsibilities

• Own and lead ALPFA’s national marketing strategy and execution, with enterprise-level authority across brand, growth, and demand.
• Build a scalable, full-funnel member acquisition engine and the reporting infrastructure to measure and optimize it.
• Manage the annual marketing budget within Board-approved allocation, and make disciplined, data-informed investment decisions.
• Design the marketing organization — hiring, structuring, and developing the team — and engage and manage external agencies and vendors.
• Elevate ALPFA’s national brand authority and narrative power through earned media, storytelling, and member-advancement stories.
• Generate marketing-attributed pipeline for corporate partnerships and deliver co-branded campaign reporting to partners.
• Digitally amplify philanthropic campaigns and strengthen donor storytelling.
• Partner with executive leadership to bring ALPFA’s platform and certification offerings to market through pricing, packaging, and go-to-market strategy.
• Establish brand governance across national and chapter-facing assets, with toolkits that keep the movement consistent nationwide.
• Deliver clear, executive-level performance reporting and forecasting to the leadership team and Board.

Requirements

• 10–15+ years of progressive marketing leadership experience.
• Demonstrated track record of measurable revenue and growth impact.
• Experience scaling an organization from mid-size to national scale.
• Strong command of data, analytics, and marketing performance measurement (acquisition, funnel, attribution, retention).
• A systems and process thinker — someone who builds repeatable, scalable infrastructure and understands how channels, decisions, and functions connect to produce outcomes, rather than simply completing individual tasks.
• Bachelor’s degree required.
• Ability to travel 15–25%.

Preferred

• Experience with AI-enabled marketing tools, automation, and personalization.
• Background in membership, subscription, or recurring-revenue growth models.
• Experience marketing platforms, digital products, or certification programs.
• Proven ability to build and lead high-performing teams and manage agency partners.
• Passion for ALPFA’s mission to advance Latino leadership.

Benefits

• Healthcare Coverage: Full medical, dental, and vision insurance plans to meet the diverse needs of our employees and their families.
• Retirement Savings: A 401(k) plan with a healthy employer match to help you invest in your future.
• Paid Time Off: Generous vacation, sick leave, and holiday schedules, giving you the time you need to relax and recharge.
• Professional Development: Opportunities for growth and advancement through training programs, workshops, and educational assistance to further your career.