Director, Marketing Activation - Retail at Curaleaf | Chicago, IL | $140K/yr – $155K/yr

Curaleaf

Director, Marketing Activation - Retail

Chicago, IL (On-site)

$140K/yr – $155K/yrDirector/Executive8+ years expFull time

Posted 4 months ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Drive regional activation strategy and field execution for Curaleaf, aligning national priorities with compliant, in-store experiences.

Own end-to-end activation strategy across regions and translate national priorities into scalable field execution.
Must-have: 8–10+ years in field marketing/activation with budget oversight.
Standout: Leadership of regional teams and cross-functional partnership with Sales, Brand Marketing, and Trade Marketing.

Job Description

Responsibilities

Own the end-to-end activation strategy across regions, translating national brand priorities into scalable, compliant field execution frameworks.
Roll out activation standards, toolkits, and playbooks to ensure consistency across markets while allowing for local flexibility.
Serve as a senior activation thought-partner to Brand, Trade Marketing, and Sales leadership.
Lead, coach, and develop Regional Activation Managers and/or Field Execution teams.
Set clear expectations, performance goals, and development plans for activation talent.
Build a high-performing, collaborative team culture focused on impact, accountability, and continuous improvement.
Oversee execution of regional marketing calendars, events, demos, pop-ups, and in-store activations.
Ensure best-in-class merchandising, POS, and experiential execution across all channels and outlets.
Act as the ultimate brand steward for field execution, ensuring standards are upheld across all activations.
Partner closely with Sales, Brand Marketing, Trade Marketing, Compliance, and Operations to align priorities and execution.

Requirements

Bachelor’s degree in Marketing, Business Administration, or related field required
MBA or advanced degree preferred
8–10+ years of experience in field marketing, activation, or shopper marketing
3–5+ years in a people leadership role
Proven experience working in or with highly regulated industries (cannabis strongly preferred)
Experience managing agencies, vendors, and large-scale activation budgets
Willingness to travel across multiple markets
This role requires adaptability, high stress tolerance, and comfort operating in a fast-paced, evolving environment. Travel is required.

Preferred

MBA or advanced degree preferred

Benefits

Health & Wellness
Medical, dental, and vision insurance*
Health Savings Account (HSA) and/or Flexible Spending Account (FSA)*
Employee Assistance Program (EAP)
Wellness program and challenges
Gym discounts
Financial Security
401(k) retirement plan with company match
Life and disability insurance*
Supplemental Critical Illness, Hospital Indemnity and Accident Insurance*
Commuter benefits*

Curaleaf

2.9 Glassdoor

Curaleaf Holdings, Inc. (CSE: CURA) (OTCQX: CURLF) ("Curaleaf") is a leading international provider of consumer products in cannabis with a mission to enhance lives by cultivating, sharing and celebrating the power of the plant. As a high-growth cannabis company known for quality, expertise and reliability, the Company and its brands, including Curaleaf, Select, and Grassroots provide industry-leading service, product selection and accessibility across the medical and adult use markets. Curaleaf International is the largest vertically integrated cannabis company in Europe with a unique supply and distribution network throughout the European market, bringing together pioneering science and research with cutting-edge cultivation, extraction and production. Curaleaf is listed on the Canadian Securities Exchange under the symbol CURA and trades on the OTCQX market under the symbol CURLF. For more information, please visit https://ir.curaleaf.com.

Founded in 2010

New York, New York, USA

2.8K employees (104 in marketing)

ir.curaleaf.com

39% recommend to a friend

42% CEO approval