Thematic

Director of Marketing - ABM & Pipeline

USA (Remote)

Salary Not AvailableDirector/Executive5+ years expFull time

Posted 3 months ago

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Job Summary

Drive enterprise ABM and pipeline generation from day one as Thematic’s US marketing leader, owning ABM programs, content strategy, and a small team.

  • Must-have: proven ABM and enterprise pipeline generation experience
  • Standout: leadership from day one with cross-functional scope and global pipeline ownership

Job Description

Responsibilities

  • Design and run ABM programs targeting VP/Head of CX, Insights, and VoC at US enterprises with $1B+ in revenue
  • Build personalized, account-based outreach sequences that complement and amplify the sales team, anchored in the content we create and the events we organize
  • Own qualified pipeline targets, not just activity metrics
  • Define and own the content strategy, grounded in data and built to be measurable against pipeline using existing tools
  • Make sure we produce assets that serve both the buyer journey (ABM) and Generative Engine Optimization, so Thematic surfaces when buyers ask AI systems about enterprise VoC or customer intelligence
  • Ensure website copy leads with buyer outcomes and stays current as positioning evolves
  • You will manage the events manager who owns the strategy and execution of the events. You will work closely with them on which audiences to target, how events connect to ABM plays, and what follow-up looks like
  • This is Thematic's first dedicated US marketing leader, and it is a leadership role from day one. You will report to the CEO and initially manage a small team: a US-based events manager, a designer and website specialist and a content writer. You will own pipeline generation globally, working closely with sales on account-based plays.
  • You will be expected to use AI tools to move fast and coach your team to do the same.
  • The right person knows how to run disciplined account-based programs in the enterprise market, is comfortable owning pipeline targets, and is ready to build something from the ground up.

Requirements

  • 5 to 10 years in B2B SaaS marketing, >3 years focused on enterprise pipeline generation
  • Demonstrated ABM experience: personalized plays, buying committee mapping
  • A content strategist who can brief and lead a writer, and write compellingly yourself
  • Eager to experiment with AI, comfortable with core AI tools (Claude Work) and excited to learn more
  • Deep understanding of GEO / content strategy that earns organic presence
  • Strong analytical instincts: you read pipeline data, test hypotheses, and adjust
  • Executive-quality presentation skills; you will present to the CEO and enterprise buyers
  • Strong grasp of the US enterprise buying landscape and how decisions actually get made
  • Experience managing a small team and coordinating across functions
  • Background in a fast-growing, scaling orgs; comfortable with ambiguity and owning decisions

Preferred

  • Familiarity with the CX technology ecosystem, e.g. Medallia or Qualtrics
  • Created AI agents that automate repeatable processes and coached others on AI.
  • Experience marketing to VoC, CX Operations, or Customer Insights buyers
  • Track record running LinkedIn campaigns with role-targeted content, not brand ads
  • Experience working with PR and media to build category presence

Benefits

  • Fully remote, work from anywhere in the US
  • $250 per month toward a private or shared office space
  • Flexible working hours; we care about output, not hours
  • Work from anywhere in the world for 1 to 2 months per year
  • Annual team retreat (we have taken the whole team to Hawaii and New Zealand)
  • Weekly Friday team sessions, part learning, part fun
  • A smart, low-ego team that moves fast and argues well