Director, Market Insights - Brand and Consumer

Sunnyvale, CA (Hybrid)

$179K/yr – $280K/yrDirector/Executive12+ years expFull time

Posted 4 months ago

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Job Summary

Lead insights and strategy development to drive marketing decisions across senior stakeholders.

  • Own insight development and strategic alignment with Brand and Consumer Marketing leadership.
  • Must-have: 12+ years in market research/insights and 5+ years in a leadership role.
  • Standout: Cross-functional influence in a highly matrixed organization with executive-level storytelling.

Job Description

Responsibilities

  • Lead Insight Development: Identify key business opportunities and develop insights roadmap in collaboration with the Brand and Consumer marketing leadership and cross functional partners.
  • Drive Strategic Alignment: Frame strategic decisions, facilitate alignment across teams, and ensure marketing is set up to succeed through insight-driven approach.
  • Execute Research: Design and conduct qualitative and quantitative research to inform marketing strategy, brand development, and go-to-market planning.
  • Synthesize & Translate Insights: Integrate findings from multiple sources (primary research, behavioral data, market trends) into clear, actionable recommendations.
  • Influence & Communicate: Deliver compelling insights that inspire action across Brand and Consumer Marketing and executive teams. Ensure insights are embedded into decision-making processes.
  • Commercialize Insights: Partner closely with the marketing team to ensure insights are not only understood but also applied to drive measurable business outcomes.

Requirements

  • 12+ years of experience in market research, consumer insights, strategy, or related fields.
  • 5+ years in a leadership role, leading teams and driving cross-functional influence at a senior level in highly complex matrix organizations

Preferred

  • Proven expertise in both qualitative and quantitative research methodologies.
  • Strong track record of influencing marketing strategy and product development through insights.
  • Experience synthesizing diverse data sources into cohesive, actionable narratives.
  • Exceptional communication and storytelling skills.
  • Strategic thinker with a pragmatic, logical approach to problem-solving.
  • Demonstrated ability to thrive in fast-paced, ambiguous environments.
  • Background in management consulting or boutique marketing/insights-based consulting firms strongly preferred.
  • Marketing research
  • Data synthesis and insights generation
  • Marketing strategy
  • Executive stakeholder management

Benefits

  • annual performance bonus
  • stock
  • benefits and/or other applicable incentive compensation plans
  • LinkedIn is committed to fair and equitable compensation practices.
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We are a regional full service senior health care provider operating in western Ohio encompassing 13 facilities. We serve over 800 nursing home residents and have an additional 300 assisted living apartments. We provide a seamless continuum of care by utilizing our integrated affiliates. Therapy Solutions provides therapy (Physical, Occupational and Speech) in our facilities as well as in the home. Fountain Park Home Care and Home Health Care Solutions provides personalized one on one care in the comfort of your home. We also provide medications through Pharmacy Solutions.

Founded in 1960
Van Wert, Ohio, USA
302 employees

Traffic Signals

Monthly Visitors
3.2K
Traffic Source Mix
Search
29.8%
Direct
52.7%
Referral
4.9%
Social
11.4%
Paid
1.2%

Headcount Trend

Current headcount: ~302