Responsibilities

• Leading department/team focused on broad Market Access strategy and Marketing support.
• Lead the development of payer-focused marketing materials, tools, and campaigns that effectively articulate product value.
• Lead the development of market access strategies to support inline brands and future new product launches. This includes PBM/Payer as well as Provider and Center focused messaging. This includes access resources and overall strategy to ensure products availability and reimbursement.
• Define access priorities, and tactical plans that address payer, provider, and patient access barriers.
• Monitor evolving access trends across payers, providers, and patient support services to inform strategy.
• Collaborate with HEOR and medical affairs to ensure real-world evidence and clinical data are translated effectively for payer audiences.
• Partner with field market access leadership to design resources and messaging that enable the field access team to educate HCP offices on access, reimbursement, and affordability pathways.
• Develop training and communication tools for field access teams to ensure effective and consistent communication with external stakeholders.
• Lead the development of hub, SP and other channel services related materials and ensure that all materials are clear, compliant, and patient-friendly.
• Collect and analyze insights from internal and external access stakeholders to continuously refine access resources and strategy.