Responsibilities

• Develop and execute the US Payer, Access & Reimbursement marketing strategy for the Genetix gene therapy products through identification and analysis of key market dynamics, development of critical tactical initiatives, and long-term needs.
• Develop compelling value propositions and the payer messaging platform working cross-functionally with Medical Affairs and the Medical Value Liaison that address the unique clinical benefit and economic impact of Genetix therapies and effectively position Genetix products within the gene therapy marketplace.
• Synthesize and provide payer, access, and reimbursement strategic recommendations to executive leadership, leveraging deep understanding of the complex reimbursement landscape.
• Collaborate with cross functional partners (i.e. Field Payer Team) to gain organizational alignment and seamless execution of key payer, QTC, and reimbursement strategies.
• Oversee strategic partners to ensure execution on agreed timelines, budget, and deliverables executed in accordance with Genetix compliance and regulatory policies.
• Lead the review and approval process for access-related promotional materials and manage workflow to ensure compliance with medical, legal, and regulatory standards.
• Support the training and pull-through field-facing promotional materials with relevant field teams.
• In partnership with market access leadership, support training for Field Payer team including new hires, continuing education, and national meetings.
• Manage Value Communications budget

Requirements

• 8+ years of experience in Payer/Access Marketing, Market Access Strategy, Field Market Access/HEOR Training and/or Value Communications within the pharmaceutical, biotech, or consulting industry.
• Bachelor’s degree required (preferred fields: Business, Marketing, Communications). Relevant advanced degree a plus.
• Possesses recent experience in the successful commercialization of specialty therapies, preferably in the rare disease or Cell and Gene Therapy space.
• Demonstrated history of successful collaboration with cross-functional teams.
• Extensive experience in shaping market access strategies, developing brand plans and payer marketing tools (such as value proposition decks), informing HEOR data strategies, and supporting field market access teams.
• Previous experience supporting Specialty Distribution and Specialty Pharmacy products.
• Experience with MLR/PRC and Veeva.
• Experience developing and managing promotional budgets and overseeing third-party vendors.
• Knowledge of market and competitive environment.

Benefits

• Genetix’s total rewards package also provides employees with a comprehensive and competitive benefits suite to support a variety of employee needs. These benefits include comprehensive health, life and disability insurance, employer-matched 401(k) plan, lifestyle spending account, flexible time-off + paid holidays and winter holiday period, tuition reimbursement & loan repayment assistance, paid parental leave, paid onsite parking, commuter subsidy, and much more.