Director, Market Access Marketing

USA (Remote)

$230K/yr – $260K/yrDirector/ExecutiveFull time

Posted 7 weeks ago

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Job Summary

Own payer and market access strategy for launches and inline brands, then translate it into field-ready messaging and training for payer, provider, and patient audiences.

  • Own access strategy and materials across hub, SPs, and channel services to enable reimbursement decisions.
  • Shape field enablement by delivering compliant, patient-friendly tools and payer-focused training for HCP offices.
  • Inform brand planning with payer insights and HEOR data while coordinating across brand, legal, and field access teams.

Job Description

Responsibilities

- Lead the development of payer-focused marketing materials, tools, and campaigns that effectively articulate product value. - Lead the development of market access strategies to support inline brands and future new product launches. This includes PBM/Payer as well as Provider and Center focused messaging. This includes access resources and overall strategy to ensure products availability and reimbursement. - Define access priorities, and tactical plans that address payer, provider, and patient access barriers. - Monitor evolving access trends across payers, providers, and patient support services to inform strategy. - Collaborate with HEOR and medical affairs to ensure real-world evidence and clinical data are translated effectively for payer audiences. - Partner with field market access leadership to design resources and messaging that enable the field access team to educate HCP offices on access, reimbursement, and affordability pathways. - Develop training and communication tools for field access teams to ensure effective and consistent communication with external stakeholders. - Lead the development of hub, SP and other channel services related materials and ensure that all materials are clear, compliant, and patient-friendly. - Collect and analyze insights from internal and external access stakeholders to continuously refine access resources and strategy. - Track performance of access initiatives to ensure they meet the needs. - Manage the MRC process to ensure all appropriate resources are reviewed and approved by MRC for distribution and utilization in the field. - Stakeholder Engagement & Insights: Lead engagement with payer advisory boards to gather insights and shape access strategies. - Monitor and analyze payer coverage, utilization management trends, and formulary restrictions impacting brand performance. - Cross-Functional Collaboration: Partner with brand marketing, patient services, HEOR, legal, compliance, medical and field market access teams, to ensure alignment and execution of access initiatives. - Provide market access perspective in annual brand planning, commercial strategy discussions and forecasting to ensure that access strategy is fully integrated into brand plans.

Requirements

- Bachelor’s degree required; advanced degree (MBA, PharmD, MPH, or similar) preferred. - 10+ years progressive relevant experience acquired at pharmaceutical/biotech companies or relevant consultancy companies in a multi-national context with at least 5 years in market access, payer marketing, or related strategic roles. Recent experience leading a team in a similar function. - Good understanding of the US payer and market access dynamics, preferably both Pharmacy and Medical Covered products. - Good knowledge and / or experience with market research tools, methodologies, and analytics. - Must have strong leadership skills, strategic mindset, and the ability to manage by influence, excellent oral and written skills. - The ability to work well in a matrix team environment and independently across multiple projects. - Ability to thrive is a fast-paced environment and managing across multiple projects. - Ability to work in a rapidly growing startup environment. - Strong customer-orientation; an ability to see issues from the point of view of others. - An “execution mindset” focused on getting things done quickly and simply.

Preferred

- MBA, PharmD, MPH, or similar

Benefits

- health and insurance benefits, training, and development opportunities, as well as performance-based bonus eligibility.
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Asahi Kasei

🏢 About Asahi KaseiThe Asahi Kasei Group contributes to life and living for people around the world. Since its foundation in 1922 with ammonia and cellulose fiber business, Asahi Kasei has consistently grown through the proactive transformation of its business portfolio to meet the evolving needs of every age. With more than 50,000 employees around the world, the company contributes to sustainable society by providing solutions to the world’s challenges through its three business sectors of Health Care, Homes, and Material.⚠️Be cautious of fraudulent communications claiming to be from Asahi Kasei.If someone does not have a verification badge, that person is not authorized to engage in recruitment activities on behalf of Asahi Kasei.

Founded in 1922
Tokyo, Tokyo, JPN
10K employees (455 in marketing)

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